B2B e‑commerce solution, built for your needs

Simplify the complex B2B buying process with an e-commerce platform that is reliable, efficient and puts your customer relationships first.

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B2B e-commerce

What can B2B e-commerce help you achieve?

As a manufacturer, wholesaler or distributor, you need an e-commerce solution for your specific business needs. Whether these are the needs of your business or your customers: You need a B2B-friendly solution to meet your needs.

With the right B2B platform, you can:

  • Improve customer experience
  • Make B2B sales pain-free, easy and reliable
  • Become agile, scalable and future-proof
  • Streamline processes for employees and customers
Total customer convenience
Total customer convenience

Today's B2B buyers bring their experience as a consumer with them to the B2B buying process. Delight customers with faster delivery, improved personalized shopping, easier repeat orders, and online self-help options.

Reliability without a compromise
Reliability without compromise

Your customers want the right product at the right price, and they rely on you to help them with that. Your B2B online shopping system must be dependable, offering accurate, data-filled, and secure information and procedures for buyers.

Constant evolution
Constant evolution

In the face of change, your business must evolve to remain a strategic partner for your customers. Choose a B2B online selling system that can grow and adapt with you. It should also allow for development without causing any disruptions. This will enable you to stay ahead in your business.

How does Sana Commerce fit your B2B needs?

At Sana Commerce, we understand just how complicated B2B purchasing can get. Are you offering volume pricing or customer-specific discounts? Does your buyer want to purchase in bulk, and is your inventory data up to date? Will your complex pricing pose a challenge?

Our platform offers B2B features to specifically to address the unique concerns of manufacturers, distributors and wholesalers. With our ecommerce solution, the answers are simple — and they’re built into the way our product works with your Microsoft Dynamics or SAP ERP system.

No data silos or replication

With ERP-driven, integrated B2B e-commerce, you can eliminate duplicate data, and as a result drastically reduce technical and operational costs.

No data silos

Accurate product and pricing data

Our integrated B2B e-commerce platform ensures that your web store visitors can always see up-to-date, accurate information. This includes real-time inventory levels and even the most complex pricing, as they are registered in your ERP system.

Pricing and product information

Better information management

Simplify order and product information management with Sana Commerce by leveraging our ERP-integrated approach to align inventory data, track fulfillment and manage complex shipping structures.

Inventory management

24/7 self-service portal

Your B2B web store is open 24 hours a day, 7 days a week, 365 days a year. Customers can place orders at their convenience without relying on the availability of your sales representatives.

E-Commerce Catalog Management

D2C sales support

We offer our B2B customers targeted support for any existing or changing business model, including expansion into direct-to-consumer (D2C) sales. This allows you to expand your reach and engage new buyers.

B2C E-Commerce
No data silos Pricing and product information Inventory management E-Commerce Catalog Management B2C E-Commerce

Which monthly plan is right for you?

See how we can save you and your business time and money with our e-commerce solution.


I’d like to see pricing

What are other B2B companies saying about our solution?

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E-Commerce Manager EU - Manufacturing

Excellent out of the box features to gear up e-commerce

High functionality out-of-the-box ERP centric = low (additional) maintenance, easy to use, fast to expand from market to market.

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Marketing Manager, Education

Sana is here to help

Bi-weekly releases, I am excited about the continued improvements and the option to submit wish lists (roadmaps).

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E-Commerce Manager, Miscellaneous

Sana works great for my company and my customers

It works great for our customers. We have grown sales year over year with the help of Sana.

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Director of IT - Manufacturing

Sana Commerce is easy to configure, flexible and responsive

The Sana Administration console is excellent. It allows non-technical employees to administer and modify portions of the website without requiring them to have any web development or coding experience

Gerard W.
Gerard W.
Financial & Operational Director

We now have orders from customers we previously had no contact with.

No more manual order intake and processing. Stock availability, customer-specific pricing, volume discounts, etc. are all administered in NAV and work great in the web store.

Sibille H.
Sibille H.
Project Manager

Sana Commerce really boosts your online sales.

The pricing for the performance is excellent. Of all the e-commerce solutions we looked at, Sana Commerce was the best in pricing, performance and connection to our ERP.

Andres R.
Andres R.
Chief Information Officer

High level of integration with our ERP.

I like the ability to implement on MS Dynamics Ax, you don’t need to customize a lot in the ERP because Sana includes a high level of integration with MS Dynamics AX. And it is to easy to include the discount policies of each customer and other information from the ERP.

Marco S.
Marco S.
Head of IT Services

We now have a webshop implemented in a very short amount of time.

The webshop works and we don’t need a whole team in Austria to keep it alive. It just works and we can focus on development and new things. Pros: Standard integration Dynamics AX and Perfion. Fits in our IT Strategy. Very professional people on the Sana team. Fast implementation, no surprises.

Madelyne Velasco Mite
Madelyne Velasco Mite
Technology Manager

Best e-commerce I found that integrates with SAP.

It connects perfectly with our ERP and makes our internal processes so easy. We don’t have to worry about updating the inventory info or stuff like that. The integration is smooth and it also notifies admins when you have an issue with a customer or internal Sana task.

Tracy L
Tracy L
Director, Digital Development

The in site editor is great! Overall we've been very happy with Sana.

The platform’s ease of use, integration with our NAV ERP, and the consistency\uptime. We rarely have issues and if we do we get immediate notifications that are generally telling us something’s wrong on our end with our ERP or connectivity.

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Claude L.

We can now offer solid e-commerce capabilities to our B2B customers.

It allows a flawless flow of information between the front-end and the ERP. It removes the most significant pain of any e-commerce platform; truth of data. Customer comments have been terrific so far.

Filip D.
Filip D.
Sales & Communication Assistant

We were able to set up and run a large store in a short time.

The CMS is easy enough for beginners but is also open enough for advanced users to program. The attention to detail when it comes to SEO and minimal setup is a big plus.

Why is ERP-integrated commerce the best solution for B2B companies?

  • Produce easy-to-navigate online product catalogs
  • Provide real-time stock levels and improve inventory management
  • Simplify complex pricing and discount pricing
  • Get personalized marketing capabilities
  • Access online and offline customer and order data

Discover the remaining 40 benefits of integration with The Benefits of Integration report.

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The Benefits of Integration

Sana Commerce Cloud: Your B2B e-commerce solution

Your B2B customers want to purchase easily and efficiently. With a B2B e-commerce solution that works as one with your ERP, you ensure your customers have up-to-date product information, 24/7 order capabilities and a seamless customer experience (especially with add-ons like PIM or EDI):

  • Facilitate pre-payments
  • Support multiple customer roles and authorization levels
  • Offer real-time insight into inventory data
  • Provide request for quote (RFQ) functionality
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Are you interested in an e-commerce solution specifically built for B2B?