B2B e‑commerce solution, built for your needs

Simplify the complex B2B buying process with an e-commerce platform that is reliable, efficient and puts your customer relationships first.

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What can B2B e-commerce help you achieve?

As a manufacturer, wholesaler or distributor, you need an e-commerce solution for your specific business needs. Whether these are the needs of your business or your customers: You need a B2B-friendly solution to meet your needs.

With the right B2B platform, you can:

Improve customer experience
Make B2B sales pain-free, easy and reliable
Become agile, scalable and future-proof
Streamline processes for employees and customers

Total customer convenience

Today's B2B buyers bring their experience as a consumer with them to the B2B buying process. Delight customers with faster delivery, improved personalized shopping, easier repeat orders, and online self-help options.

Reliability without compromise

Your customers want the right product at the right price, and they rely on you to help them with that. Your B2B online shopping system must be dependable, offering accurate, data-filled, and secure information and procedures for buyers.

Constant evolution

In the face of change, your business must evolve to remain a strategic partner for your customers. Choose a B2B online selling system that can grow and adapt with you. It should also allow for development without causing any disruptions. This will enable you to stay ahead in your business.

Learn more about our B2B solution

How does Sana Commerce fit your B2B needs?

At Sana Commerce, we understand just how complicated B2B purchasing can get. Are you offering volume pricing or customer-specific discounts? Does your buyer want to purchase in bulk, and is your inventory data up to date? Will your complex pricing pose a challenge?

Our platform offers B2B features to specifically to address the unique concerns of manufacturers, distributors and wholesalers. With our ecommerce solution, the answers are simple — and they’re built into the way our product works with your Microsoft Dynamics or SAP ERP system.

No data silos or replication

With ERP-driven, integrated B2B e-commerce, you can eliminate duplicate data, and as a result drastically reduce technical and operational costs.

Accurate product and pricing data

Our integrated B2B e-commerce platform ensures that your web store visitors can always see up-to-date, accurate information. This includes real-time inventory levels and even the most complex pricing, as they are registered in your ERP system.

Better information management

Simplify order and product information management with Sana Commerce by leveraging our ERP-integrated approach to align inventory data, track fulfillment and manage complex shipping structures.

24/7 self-service portal

Your B2B web store is open 24 hours a day, 7 days a week, 365 days a year. Customers can place orders at their convenience without relying on the availability of your sales representatives.

D2C sales support

We offer our B2B customers targeted support for any existing or changing business model, including expansion into direct-to-consumer (D2C) sales. This allows you to expand your reach and engage new buyers.

What are other B2B companies saying about our solution?

Gerard W.

Financial & Operational Director

We now have orders from customers we previously had no contact with.

No more manual order intake and processing. Stock availability, customer-specific pricing, volume discounts, etc. are all administered in NAV and work great in the web store.

Sibille H.

Project Manager

Sana Commerce really boosts your online sales.

The pricing for the performance is excellent. Of all the e-commerce solutions we looked at, Sana Commerce was the best in pricing, performance and connection to our ERP.

Andres R.

Chief Information Officer

High level of integration with our ERP.

I like the ability to implement on MS Dynamics Ax, you don’t need to customize a lot in the ERP because Sana includes a high level of integration with MS Dynamics AX. And it is to easy to include the discount policies of each customer and other information from the ERP.

Marco S.

Head of IT Services

We now have a webshop implemented in a very short amount of time.

The webshop works and we don’t need a whole team in Austria to keep it alive. It just works and we can focus on development and new things. Pros: Standard integration Dynamics AX and Perfion. Fits in our IT Strategy. Very professional people on the Sana team. Fast implementation, no surprises.

Madelyne Velasco Mite

Technology Manager

Best e-commerce I found that integrates with SAP.

It connects perfectly with our ERP and makes our internal processes so easy. We don’t have to worry about updating the inventory info or stuff like that. The integration is smooth and it also notifies admins when you have an issue with a customer or internal Sana task.

Tracy L

Director, Digital Development

The in site editor is great! Overall we've been very happy with Sana.

The platform’s ease of use, integration with our NAV ERP, and the consistency\uptime. We rarely have issues and if we do we get immediate notifications that are generally telling us something’s wrong on our end with our ERP or connectivity.

Claude L.

We can now offer solid e-commerce capabilities to our B2B customers.

It allows a flawless flow of information between the front-end and the ERP. It removes the most significant pain of any e-commerce platform; truth of data. Customer comments have been terrific so far.

Filip D.

Sales & Communication Assistant

We were able to set up and run a large store in a short time.

The CMS is easy enough for beginners but is also open enough for advanced users to program. The attention to detail when it comes to SEO and minimal setup is a big plus.

Pim P.

Director of Business Systems

Integrates well with our ERP and PIM software.

We have accurate ERP and PIM data across our pan-European platform. Our assortment is refreshed on a daily basis and existing products can be revised by new multilingual product-content.

Brett W.

Service Supervisor

Easy integration and great solution.

Sana Commerce gave our contractors the ability to order items outside of standard business hours. It’s an excellent knowledge base that allows you to easily find information and make improvements to your site.

Emily P.

VP, Digital Marketing

A platform that enables growth.

Sana Commerce enabled us to quickly connect to our ERP and empowered our customers to place their own orders. This saved our limited sales team time and resources.

Nicola M.

Online Sales Manager

Simple to set up and use!

I’m not an IT Manager, but the ease of configuration and use allowed me to create our shop independently. This is a complete and professional tool for businesses with a high level of ERP integration.

Why is ERP-integrated commerce the best solution for B2B companies?

Produce easy-to-navigate online product catalogs
Provide real-time stock levels and improve inventory management
Simplify complex pricing and discount pricing
Get personalized marketing capabilities
Access online and offline customer and order data

Discover the remaining 40 benefits of integration with The Benefits of Integration report.

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Sana Commerce Cloud: Your B2B e-commerce solution

Your B2B customers want to purchase easily and efficiently. With a B2B e-commerce solution that works as one with your ERP, you ensure your customers have up-to-date product information, 24/7 order capabilities and a seamless customer experience (especially with add-ons like PIM or EDI):