Event

The virtual B2B E-Commerce Summit

Constant evolution
September 24, 2020 – Virtual

Register here Date: 2020-09-24   Starts at: 09:30:00

Introduction

The virtual B2B E-Commerce Summit

Are you prepared to be inspired by the yearly event for manufacturers, wholesalers and distributors? During this virtual B2B E-Commerce Summit of EMEA you will learn the latest and most practical information on how to enhance your web store to transcend customer expectations and continue your success. Join our 5 B2B E-Commerce Awards winners in over 15 informative sessions with customer-specific tracks. Get ready to dive into the e-commerce world, discover its latest technology and trends, and leave as an e-commerce expert.

What can you expect?

What can you expect?

We help distributors, manufacturers and wholesalers succeed by fostering lasting relationships with customers who depend on them. How are we able to do this? Our latest e-commerce technology and customer-focused strategies, as well as the continuous sharing of B2B e-commerce knowledge, help us help you. We strive to empower B2B companies reach their full potential and achieve their objectives – from streamlining order-2-cash to even developing an omnichannel strategy.

COVID-19

COVID-19

As COVID-19 spread and impacted us heavily, the B2B market and landscape evolved. What we knew of it once, has now transformed and changed completely. Change is truly inevitable. But so is the success of your B2B e-commerce when you are able to quickly and easily adapt to meet and exceed your customers’ evolving expectations.

Wondering how you can achieve this? Well, wonder no more, as the theme of this year’s summit is It’s a constant evolution! Here you will learn how to successfully steer changes by:

  • Taking your Sana Commerce web store design from good to great
  • Personalizing your web store
  • How to move your B2B customers online: 5 e-commerce tips
  • Retaining, engaging and growing your customer base
  • The future of e-commerce (based on Sana Commerce’s customer survey)

Why should you visit the B2B E-Commerce Summit?

Why should you visit the B2B E-Commerce Summit?

Practical, must-have knowledge sessions:
We value time and results as well as the growth of all of our customers. Therefore, our sessions offer the most up-to-date information about e-commerce breakthroughs which can be easily applied the day of or the day after the summit. During this event you will receive customer-specific tips, tricks and insights on how make your web store the best one out there.

The global B2B E-Commerce Awards:
This year our B2B E-Commerce Awards went global with over 100 contesters, from 40 different countries, competing across 3 rounds. Every year our expectations are surpassed by even more determined and innovative B2B e-commerce businesses. Join our CEO Michiel Schipperus’ announcement to know who the winners are. You don’t want to miss this award show!

Program

Program

From the changing demands of B2B’s online to powering an omnichannel customer journey. Throughout this free online event you will discover a wealth of content that has been created to help you serve your clients better online and improve your business efficiency.

B2B E-Commerce Summit 2020

9:30 am
9:40 am
9:50 am
10:00 am
10:10 am
10:20 am
10:30 am
10:40 am
10:50 am
11:00 am
11:10 am
11:20 am
11:30 am
11:40 am
11:50 am
12:00 pm
12:10 pm
12:20 pm
12:30 pm
12:40 pm
12:50 pm
1:00 pm
1:10 pm
1:20 pm
1:30 pm
1:40 pm
1:50 pm
2:00 pm
2:10 pm
2:20 pm
2:30 pm
2:40 pm
2:50 pm

Keynote space
Keynote space

Customer opening: Warm welcome and developments at Sana
9:30 am – 10:00 am

Every year, innovative and ambitious projects surpass our expectations and we cannot be prouder of our customer base. We therefore want to acknowledge all of your efforts and hachements by We are extremely proud of our customer base. For that reason, we’d like to do ancreating an official, customer-o only, opening of for the B2B E-Ccommerce Event. Our Director of Customer Success, Emilie Dubau, would like to extends a warm welcome to every single one of you! and S/he will also share relevant developments about our product, support and services exclusively with you.

Our latest product and technological developments
10:30 am – 11:00 am

B2B e-commerce success case: Boards & More
11:15 am – 11:45 am

Lunch break
11:45 am – 12:45 pm

Lunch break
11:45 am – 12:45 pm

B2B e-commerce success case
12:45 pm – 1:15 pm

B2B e-commerce success case: Technical Touch
1:30 pm – 2:00 pm
How Technical Touch services B2B and B2C customers globally

Technical Touch is a leading importer and distributor of motorcycle parts, servicing 1.500 customers worldwide via their e-commerce platform. With their e-commerce platform they not only service distributors, and dealers, but also the consumer. Interested in their e-commerce journey? And do you want to know how they maintain their relationships with their international customer database? Join Diego Claessens’ session, one of our nominees for the E-Commerce Manager of the Year Award!

Announcement of the international B2B E-Commerce Awards winners
2:05 pm – 2:45 pm

This year our B2B E-Commerce Awards went global with over 100 contesters, from 40 different countries, competing across 3 rounds. Every year our expectations are surpassed by more and more determined and innovative B2B e-commerce businesses. Join our CEO Michiel Schipperus’ announcement to know who the winners are. You don’t want to miss this award show!

Break-out 1
Break-out 1

Customer session: Establish internal alignment: Best practices from Sana Commerce customers
10:00 am – 10:30 am

Establishing a consistent e-commerce buy-in for your entire organization can get tricky. Maybe conflicting interests and targets arise or perhaps your organization simply prefers the traditional strategy. So, how can you get everyone on board and push your company to its ultimate success? Learn more from Camilla Nieman in this session.

How to move your B2B customers online: 5 e-commerce tips
11:15 am – 11:45 am

The repercussions of COVID-19 are disrupting, far more than anticipated, the sales strategies of many B2B companies. With more physical stores closing and e-commerce sales peaking, it is crucial to meet the increasing customer demand and ensure continued revenue. While some businesses are planning to launch their first e-commerce site, other companies with an existing web presence are looking for ways to better serve their customers online. Join Armand van den Bos’ session to learn all the practical tips on optimizing your web store and seamlessly attracting customers online.

Lunch break
11:45 am – 12:45 pm

5 essential steps to take when you are going D2C
12:45 pm – 1:15 pm

Current business models of B2B companies are under pressure due to recent market disruptions. Shifting focus and changing business models from B2B to D2C is sometimes even necessary to keep afloat. But direct delivery to the end-user is not so easy. In this session, digital strategist Sander Belinski will explain the 5 essential steps to take when you are going D2C. Are you in?

How marketplaces are changing the supply chain
1:30 pm – 2:00 pm

During the last period, a significant amount of physical stores and retail chains were forced to close their doors. Although this is an important channel, presence is increasingly shifting to the ever-more popular trend of selling via marketplaces like Amazon and eBay. Are you ready for this change? Jorrit Steinz will tell you everything there is to know about the benefits of selling through this platform and how you should start with it.

Break-out 2
Break-out 2

10 Tips to kickstart your CRO program
10:00 am – 10:30 am

We all know what an A/B test is and have tons of ideas to improve our website. On average only 20-30% of our ideas significantly improve our KPI’s. In reality, it’s not easy to set up a structured and high-quality CRO program. Tom has more than 5 years of experience in CRO and did 750+ A/B tests. He will share 10 tips to kickstart your CRO program so it actually adds value to your company.

How to become a more agile and scalable organization
11:15 am – 11:45 am

The B2B buying landscape is increasingly reflecting the consumer world ⁠— customers expect speed, accuracy as well as digital and in-person touch points. While this ongoing trend has already forced B2B companies to rethink their sales model, the COVID-19 pandemic is likely to accelerate it. Are you looking for ways to become more agile and scalable? Robert Verkade will share all the tips on the latest technology to excel as a B2B sales organization.

Lunch break
11:45 am – 12:45 pm

The most important KPIs for your B2B web store ⁠— optimize conversion
12:45 pm – 1:15 pm

B2B e-commerce success starts with setting the right targets and underlying KPI’s. Based on her experience, Nicole Fearon collected the best performance indicators that will guarantee more conversions for your B2B web store. Do you know which targets and KPIs you need? Join this session to know all about it.

B2B e-commerce re-platforming: 4 indicators it's time to change platforms
1:30 pm – 2:00 pm

Do you already use an e-commerce platform as a B2B company, but doubt it does not meet your customers’ future wishes and expectations, yet? With Alex Jennings Temple’s 4 crucial points to measure this, you will be able to get started and succeed right away.

Break-out 3
Break-out 3

Customer session: Personalize your web store
10:00 am – 10:30 am

With the growing saturation of online stores, how can you truly stand out? Go personal and offer your customers what they are craving! Learn all about the advantages of online personalization with Bregje Steenbeek

The future of e-commerce: Based on our customer survey
11:15 am – 11:45 am

Do you wonder how e-commerce will look like in the near future? We recently surveyed our customers about the fast-evolving e-commerce landscape and received interesting results. Have priorities changed since the start of 2020? What kind of innovations and goals are on the radar for the future? Get all the answers to these questions during this session.

Lunch break
11:45 am – 12:45 pm

Retain, engage and grow your customer base
12:45 pm – 1:15 pm

Businesses have evolved from a transaction-only standpoint to prioritizing relationships. At the end of the day, it is the interactions between people that promote the value and success of your company. With Andrea Rijna you will learn the right type of engagement to retain and grow your customer base as well as creating a solid group of brand ambassadors for your company.

How to improve your e-commerce via email marketing
1:30 pm – 2:00 pm

Do you know what the secret to increasing your customers’ share-of-wallet is? With the implementation of personalized e-mail marketing strategies, you can improve your overall e-commerce business overnight. Learn more from DotDigital’s ultimate e-mail marketing strategies in this session.

Break-out 4
Break-out 4

Customer session: Boost your conversions with Sana Commerce add-ons
10:00 am – 10:30 am

Great add-ons contribute to great e-commerce results. We don’t only have great add-ons, but several to choose from! During this session, Frank de Roon will explain how these various great content blocks contribute to higher conversions.

Demo room
11:15 am – 11:45 am

Join this session for a demo of our solution to integrated e-commerce

Lunch break
11:45 am – 12:45 pm

Demo room
12:45 pm – 1:15 pm

Join this session for a demo of our solution to integrated e-commerce

Demo room
1:30 pm – 2:00 pm

Join this session for a demo of our solution to integrated e-commerce

B2B E-Commerce Summit 2020

Speakers

The speakers

Tom van den Berg

Lead Conversion Manager

Tom has more than 5 years of experience in CRO and did 750+ A/B tests. He helped many companies in different industries to optimize their websites. In the last years he shared his knowledge at events and in his weekly newsletter (CROweekly). In his presentation he will share 10 tips to kickstart your CRO program.

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Sander Berlinski

Team Lead Strategy at ISM eCompany

Jorrit Steinz

CEO and founder at ChannelEngine

Creative and active entrepreneur enjoying the development and growth of new and exciting business opportunities.

Specialties: B2C, B2B and D2C e-commerce, marketplaces, SaaS, platform strategy, online business strategy, advanced scalable internet applications, e-commerce supply chain integration, system integration, e-fulfilment, e-commerce strategy, start-ups, business development, product development.

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Robert Verkade

VP (New) Business Development

I am an experienced and goal driven sales manager with a strong focus and passion for business development and new business sales. I have a proven track-record in professional services and software sales as well as building and managing new business teams- and processes from the ground up.

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Armand van den Bos

Sales Manager Belgium & France

Development and maintenance of the international partner network of Sana Commerce. Sana Software delivers fully integrated e-Commerce webshops for Microsoft Dynamics NAV and AX.

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Andrea Rijna

Customer Marketer

A positive force with a passion for relationship management and marketing. I am at my best when I contribute to my customer’s success and can also use my creativity to make a difference.

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Camilla Nieman

Customer Success Manager

Asking (relevant) questions is my passion. Thanks to my research-experiences at various types of organizations (both commercial and non-profit) and through the variation in the types of research I have carried out so far, my hunger for doing creative, innovative research has only grown. For my research to be truly valuable, I believe it should be directly applicable to current-day society.

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Gavin Laugenie

Head of Strategy and Insight - Dotdigital

Gavin is a veteran of over 10 years in the email marketing industry and heads up the companies thought leadership team. He’s a keen blogger, speaker, and sits on the DMA email council. He’s worked closely with organizations in B2B, B2C & NFP across Europe and the US, helping them to build their email programmes to drive increased customer experience, lifetime value, loyalty and ultimately return on investment.

Alexander Jennings-Temple

Partner Alliance Manager

Alex is our Partner Alliance Manager for the UK & Ireland. His role is to work with our partner channel to ensure they receive all of the training, sales enablement and marketing support they require to be successful going to market with their Sana E-Commerce solution.

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Nicole Fearon

Channel Sales

Nicole joined Sana in March 2020. She will be working with partners to grow Sana’s footprint in enterprise business across the UK & Ireland.

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Arno Ham

Chief Product Officer

About Arno

Arno started his e-commerce career over 15 years ago, leading (B2B) projects for customers like Heineken and AkzoNobel. He has contributed to Sana Commerce’s development since 2008 and manages all aspects of the product.

 

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Michiel Schipperus

CEO & Managing Partner

About Michiel

Michiel has been helping distributors and manufacturers build web stores since 1999. Along the way, he has gained valuable insights into B2B e-commerce, which he has used to develop the Sana Commerce vision and product.

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Register

Register for the event

Register today to join us for a day focused on constant evolution, development, and how you can take your web store design from good to great.

Contact

Do you have questions about the virtual B2B E-Commerce Summit?

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