Master online catalog management in e‑commerce

Leverage the power of your Microsoft Dynamics or SAP ERP to master catalog management in e-commerce.

Talk to an e-commerce expert about catalog management
E-commerce Catalog Management

Why is online catalog management important in e-commerce?

Providing potential customers with product data is a prerequisite for web store success. Your customers should be able to access all the product information they need to make a purchasing decision online — and to keep them from clicking away to a competitor with a more comprehensive online catalog.

As a manufacturer, wholesaler or distributor, your business needs a well-managed online product catalog to ensure that customers can easily find products, product details, technical specifications, images, related products and more.

With the right e-commerce solution, you can offer customers a comprehensive online catalog that can:

  • Enable self-service capabilities and user-friendly navigation
  • Display accurate, real-time inventory data 24/7
  • Evolve alongside your business and customer needs
Total Customer Convenience
Total customer convenience

Customer experience can make or break online sales. Simplify the buying process by providing customers clear and effective catalog navigation. Not only does this improve customer experience on-page, but also makes it practically impossible to order incorrect items.

Reliability without compromise
Reliability without compromise

Your customers’ goal is to get the right product for the job at the right price — and they depend on you to do that. Your e-commerce solution should be one that buyers can rely on to provide always-accurate, data-rich and secure information and processes, 24/7.

Constant evolution
Constant evolution

Whether you’re implementing a PIM system, changing or adding products, or selling via online marketplaces, choose an e-commerce solution that scales, adapts and grows with you — without operational disruption — so you can stay one step ahead of the curve.

Simplify online catalog management with Sana Commerce

A web store can be much more than just an online product catalog — but you must get the foundation right for your web store to succeed.

This is why our ERP-integrated e-commerce solution uses your Microsoft Dynamics or SAP system at the heart of your web store. This approach creates a strong foundation from your ERP, allowing you to build your web store based on real-time data coming from your ERP.

Multi-web store flexibility

Want a different web store for every region? No problem. Sana Commerce lets you roll out multiple stores based on multiple companies and manage them all by defining product assignments once and in one place: your ERP.

Faceted search

Conquer large catalogs, all of which are populated using real-time product data from your ERP, with faceted search. Sana Commerce lets clients filter results using product attributes as defined in your ERP to quickly find their ideal product.

Clear data management

Our integrated e-commerce software leverages your ERP’s master database in your web store and ensures all newly created online records (such as orders) are instantly available in your ERP.

Bills of materials/kitting and assembly

Make purchasing complex products simple for your clients. Sana Commerce makes it easy to combine individual items into a single sellable unit.

Sell in online marketplaces

Sell beyond your own web store. With Sana Commerce, you can easily export detailed product information to marketplaces like eBay, Amazon and Google (with an add-on).

Don’t just take it from us. Here’s what our customers have to say:

“An important aspect of the Sana Commerce platform that we take advantage of is the ability to customize what is displayed per customer segment. With Sana Commerce, we are able to support a consumer-facing scenario and a B2B scenario, including providing content experiences that are targeted to our audiences.”

Chris Rooney | Business Analyst for E-Commerce at Century Martial Arts


faster page load speed


B2C business growth


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Century Martial Arts

“The direct SAP ECC integration of the Sana Commerce web store offers us many options with two key functions for our business: the display of the current inventory and the customer-specific prices. That offers great added value for the customer.”

Maximilian Maucher | Sales Platform Project Manager at Ravensburger

7 month

implementation time for B2B web store


international roll-out solution


with SAP ECC
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Ravensburger E-Commerce Erfolgsgeschichte

“We found a solution that met our organization’s needs across departments and met our customers’ needs, so we avoided any resistance — internal or external. Our sales team wanted to leverage Sana Commerce, as did our marketing team and our leadership team. Plus, our own dealers were asking us for this kind of online experience.”

Chris Bischoff | President of Global Sales at United Pacific Industries Read more
United Pacific Industries

“Sana Commerce offers a proven solution. The big advantage is the good integration with the ERP system. With the Sana software, all the information comes from one database and every modification is immediately implemented in the web store. This guarantees that customers always get the most correct and up-to-date information.”

Marcel de Groot | General Manager at Exalto Read more

Get the latest research on your B2B buyers

Our 2022 B2B Buyer Report takes a look at the current state of B2B e-commerce from a buyer perspective.

With over 50% of buyers now purchasing from suppliers online, are you sure you are meeting your customers’ expectations? Get your free copy of the report today.

Download the report
Cover image of 2022 B2B Buyer Report - Sana Commerce

Sana Commerce Cloud: E-commerce built for your needs

Make your products easy to find, no matter how many SKUs you sell.

With Sana Commerce’s Microsoft Dynamics or SAP ERP-integrated solution, you can make use of critical data already at your disposal to power your businesses’ digitization and also offer:

  • Unlimited unique product variants
  • Detailed filtering and search functionality
  • Multiple, localized web store experiences, etc.
Learn more about the product Watch a 15-minute product demo

Ready to simplify your online product catalog?