Online marketing capabilities for B2B and B2C e‑commerce

Enable online marketing best practices in your web store by leveraging our Microsoft Dynamics or SAP ERP integration.

Download our online marketing solution highlights
Why partner with us

First things first: Why online marketing?

Despite spending more and more of their budget on lead generation every year, marketers still struggle to gather, engage and convert their web visitors. A strong online marketing strategy is critical to overcoming this challenge; it’s an opportunity to drive new (and more) traffic to your web store. Expand your reach and drive conversions through our advanced online marketing functionalities.

It will also allow you to:

  • Strengthen your SEO approach
  • Increase prospect engagement with stronger web content and a better online customer experience
  • Increase your visitors’ average time on site
  • Boost your average order value
  • Enable data-driven decision-making
  • Maximize the return on your marketing spend

Fortunately, with Sana Commerce, online marketing is made simple — thanks to our tight Microsoft Dynamics and SAP ERP integration, and our broad toolkit of marketing capabilities (all informed by today’s industry best practices and personalized based on your ERP data).

Your goals: online marketing made easy with Sana Commerce

Sana Commerce provides marketers with the foundation for an optimized web store, with integrations to email marketing tools and more. This can help marketers achieve critical goals, including improving the following e-commerce areas:

Online marketing
Online engagement

Successful online marketing can help drive engagement from otherwise-passive web store visitors. This includes the opportunity to boost traffic and conversions, and cross-sell and up-sell your customers. Sana Commerce can help drive this conversion optimization.

No need to DIY e-commerce
Customer experience

An optimal online customer experience is largely dependent on the availability of a 24/7 complete service portal, accurate product information and ease of purchase. With Sana Commerce, your ERP can allow you to do just that.

Long-term cost efficiency

Thanks to Sana Commerce’s ERP integration, your business can become more efficient by leveraging online marketing in your web store. Make it easier for customers to buy, achieve more with your existing team and reduce order errors with Sana Commerce.

Overview: Sana Commerce marketing capabilities

Our wide range of online marketing capabilities means you can make improvements to your e-commerce experience across search engine optimization (SEO), search engine advertising (SEA), conversion optimization, email marketing/marketing automation, web analytics and marketing intelligence, and display/social media advertising.

Sana Commerce’s online marketing capabilities are easily configurable directly in the Sana admin panel, or are enriched and powered by your ERP data (via Sana Admin).

Among the specific functionalities that make Sana Commerce’s online marketing capabilities great are:

  • An SEO-friendly filtering system
  • XML sitemaps
  • Robots.txt adaptable from your CMS
  • Web store content personalization based on customer segments in your ERP
  • Integration with email tools like MailChimp

Want to speak to an expert about improving how you approach online marketing in your web store?