Online Marketing Capabilities for B2B and B2C E-Commerce
Enable online marketing best practices in your web store by leveraging our Microsoft Dynamics or SAP ERP integration.
First Things First: Why Online Marketing?
Despite spending more of their budget on lead generation every year, marketers still struggle to gather, engage, and convert their web visitors. A strong online marketing strategy is critical to overcoming this challenge; it’s an opportunity to drive new (and more) traffic to your web store, expand your reach, and drive conversions through advanced online marketing functionalities. It also will allow you to:
- Strengthen your SEO approach
- Increase prospect engagement with stronger web content and a better online customer experience
- Increase your visitors’ average time on site
- Boost your average order value
- Enable data-driven decision-making
- Maximize the return on your marketing spend
Fortunately, with Sana Commerce, online marketing is made simple — thanks to our tight Microsoft Dynamics and SAP ERP integration, and our broad toolkit of marketing capabilities (all informed by today’s industry best practices and personalized based on your ERP data).
Your Goals: Online Marketing Made Easy with Sana Commerce
Sana Commerce provides marketers with the foundation for an optimized web store, with integrations to email marketing tools and more. This can help marketers achieve critical goals, including improving the following e-commerce areas:
Successful online marketing can help drive engagement from otherwise-passive web store visitors. This includes the opportunity to boost traffic and conversions, and cross-sell and up-sell your customers. Sana Commerce can help drive this conversion optimization.
An optimal customer experience online is largely dependent on the availability of a 24/7 complete service portal, accurate product information, and ease of purchase. With Sana, your ERP can allow you to do just that.
Thanks to Sana’s ERP integration, your business can become more efficient by leveraging online marketing in your web store. Make it easier for customers to buy, achieve more with your existing team and reduce order errors with Sana.
Overview: Sana Commerce Marketing Capabilities
Sana’s wide range of online marketing capabilities means you can make improvements to your e-commerce experience across:
Search Engine Optimization (SEO)
Search Engine Advertising (SEA)
Email Marketing / Marketing Automation
Web Analytics & Marketing Intelligence
Display / Social Media Advertising
Sana Commerce online marketing capabilities are easily configurable directly in Sana admin, or are enriched and powered by your ERP data (via Sana admin).
Among the specific functionalities that make Sana Commerce online marketing capabilities great are:
- An SEO-friendly filtering system
- XML sitemaps
- Robots.txt adaptable from your CMS
- Web store content personalization based on customer segments in your ERP
- Integration with email tools like MailChimp
Solution Highlights: Online Marketing Edition
For a detailed look at all the capabilities and functionalities of Sana Commerce online marketing (beyond what you’ve already seen)
Other Resources You May Like
E-Commerce Marketing Guide 2019
The rise of B2B e-commerce has completely changed the way products are marketed to the B2B market - it's opened a brand-new world of opportunities for Marketeers.