Choosing the right e-commerce partner: A guide to B2B success

Emma Morgan
October 3, 2023
Coworkers discussing work over a meeting

For businesses in the midst of a digital transformation project, an e-commerce partner can ensure a successful implementation process. B2B organizations in the process of setting up a web store understand there’s complexity involved in choosing a platform that guarantees ROI.

However, it’s not just about choosing the right software; it’s also about finding the perfect e-commerce partner to ensure a successful implementation.

This blog covers whether an e-commerce partner is critical for success, and how to select the right one to maximize your chances of success when implementing Sana Commerce Cloud.

How can e-commerce partners help you?

Implementing an e-commerce platform can be a complex endeavor, especially for B2B organizations with complex or legacy systems. It involves not only the integration of the software, but the alignment of your specific business processes, industry requirements, and customer expectations. This is where e-commerce partners come into play.

E-commerce partners are experienced professionals or organizations that specialize in helping businesses implement and optimize their e-commerce solutions. They serve as strategic allies, guiding you through the entire process, from initial planning to post-launch support. Here are some key roles e-commerce partners play in the implementation of Sana Commerce Cloud:

  • Industry knowledge

E-commerce partners bring a comprehensive understanding of the ecosystem and will generally be able to point you in the right direction when choose an e-commerce platform. They understand your market, competition, and customer demands, allowing for a more targeted and effective implementation.

  • Customization and integration

Does your e-commerce project require some degree of customization? Having a third-party proactively identify potential hurdles in your implementation ensures a seamless implementation.

  • Efficient project management

Implementing an e-commerce platform can be a sizable project with multiple stakeholders and timelines. It is crucial your business has an individual with the capacity or knowledge to undertake a project of this scope.

If it doesn’t, e-commerce partners can ensure that tasks are completed on schedule, resources are allocated efficiently, and potential issues are addressed proactively.

  • Training and support

For on-going training and support, an e-commerce partner can prove to be a valuable touchpoint. They also offer support services to address any issues or changes that may arise.

Learn how John Atkins & Co. Ltd drove 200% annual revenue with the right partner.

Read the full customer story.

When do you need an e-commerce partner?

E-commerce partners can cost to an already expensive digital transformation project. To ensure you’re allocating budget as efficiently as possible, it’s useful to take the following considerations into account:

1. Limited in-house expertise

If your organization lacks in-house e-commerce expertise, an e-commerce partner is invaluable. They bridge the knowledge gap and ensure a smooth implementation.

2. Complex business processes

B2B organizations often have intricate processes involving multiple departments, pricing structures, and customer hierarchies. E-commerce partners can configure the platform to handle these complexities seamlessly.

3. Tight timelines

If you need to launch your e-commerce platform quickly to meet market demands, e-commerce partners can expedite the process. Their experience ensures an efficient and timely implementation.

4. Industry-specific challenges

Certain industries, such as healthcare, manufacturing, or wholesale distribution, have specific regulatory requirements. E-commerce partners with industry expertise can navigate these complexities effectively.

5. Scalability

As your business grows, your e-commerce solution must adapt. E-commerce partners can help you scale your implementation to accommodate increasing traffic, products, and customers.

How to choose the right e-commerce partner for your business

1. Assess your needs

Before you start searching for an e-commerce partner, assess your organization’s specific needs and goals. Understand the challenges you’re facing and the outcomes you want to achieve with Sana Commerce Cloud.

2. Industry experience

Look for e-commerce partners with experience in your industry. They should understand the nuances of your market and be well-versed in industry-specific requirements.

3. Check references

Ask potential e-commerce partners for references from their previous clients. Reach out to these clients to gain insights into their experiences and the results achieved with the partner.

4. Evaluate expertise

Ensure that the e-commerce partner has a solid understanding of various platforms and can provide evidence of successful implementations. Look for certifications and industry recognition.

6. Clear scope and budget

Discuss the scope of work and budget with potential partners upfront. A transparent and detailed proposal will help you avoid unexpected costs and scope creep.

7. Support and maintenance

Inquire about the post-launch support and maintenance services offered by the e-commerce partner. A long-term partnership is often beneficial for ongoing success.

8. Flexibility and scalability

Choose a partner that can adapt to your changing business needs. They should be capable of helping you scale your e-commerce solution as your business grows.


Implementing Sana Commerce Cloud for your B2B organization can be a transformative journey, and choosing the right e-commerce partner is a critical part of that process.
By leveraging the expertise and guidance of e-commerce partners, you can ensure a smoother implementation, faster time to market, and ultimately, greater success in the competitive e-commerce landscape.

Take the time to evaluate your needs and select an e-commerce partner that aligns with your goals, and you’ll be on the path to achieving B2B e-commerce excellence.

Learn more about our partner program to discover more.

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