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E-commerce was nothing new to Grafityp: the company had been selling online since 2004. However, the company had two sites: one for online sales, and one for marketing. Marketing managed the static site, while Dave Bragg, IT Manager at Grafityp, administered the web store, and the situation was less than ideal.
Unifying the sites in existing systems proved too challenging, so Dave started searching for a new solution. When searching for a new e-commerce webstore Grafityp looked into solutions like Magento and WordPress but these solutions required a lot of customizations and were a significant investment in time and money.
Grafityp had two main goals for its new web store. “We wanted to reduce employee time spent rekeying errors, but also attract new customers,” says Dave. “The solution had to be a shortcut to implementing a mobile-friendly, modern-looking site.”
Fast and accurate information in the web store was also vital. “As a next-day delivery company, many customers use us as a JIT supplier,” says Dave. Finally, the solution also had to work with Grafityp’s ERP, SAP Business One. And with these requirements, the search began.
Grafityp chose Sana Commerce because, as Dave says, “It was the only solution compatible with SAP Business One that offered a real-time, integrated framework.”
This approach to integration was key for Grafityp. “A delay, however small, between a customer providing information — like an order — and our staff having visibility caused trouble in some scenarios.” Sana’s seamless integration with SAP Business One made it ideally suited for Grafityp’s dedication to speedy fulfillment. “Sana provides near-instant access and visibility to transactional events and data.”
Sana’s technical specs had sealed the deal, but the solution also delivered on the usability front. One of the main factors leading to the previous two-site setup had been how challenging it was for the marketing department to administer the web store. This wasn’t an issue with Sana Commerce.
“There was resistance previously,” says Dave. “But we were able to pick things up very quickly. We used the Sana University, which we were able to navigate easily.” This proved to be good for design consistency — something that the Marketing Manager was responsible for within the web store project.
Our previous solution was created for the online world ten years ago, and wasn’t being updated to keep pace with the latest web trends. The online world is always changing, and we feel Sana Commerce will allow us to be current in that online world.
Dave Bragg | IT Manager at Grafityp
Thanks to its Sana Commerce web store, Grafityp benefited from the following results:
A significant percentage of customers buying online are new customers. In the first year we saw 37% new customers buying online.
A Sana SaaS web store relieved tewipack of all its administrative tasks.
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