Grafityp had been selling online for 13 years. They decided it was time for a new, future-proof web store.
The bounce rate is down, mobile use is higher, and the conversion rate is up.
Dave Bragg | IT Manager at Grafityp
Customer profile : Grafityp
Grafityp UK Ltd. is part of the International Grafityp Self-Adhesive Products Group. They are a manufacturer and distributor of self-adhesive sign making films, digital print media, laminates, and automotive and deco films. Grafityp can boast more than 65 years of outstanding service to the sign industry.
Grafityp had a two-site setup: one for online sales, and one for marketing. Their goal was to unify these two sites in a single web store that would integrate with SAP Business One but still be easy for the Marketing department to manage. They also wanted to improve on-site engagement.
Sana Commerce was the complete package for Grafityp. The seamless integration with SAP Business One ensured that their clients could still count on next-day delivery. Meanwhile, the Sana University training materials made site management easy for everyone to pick up quickly.
A new Sana web store has helped Grafityp conquer their challenges. For more details on exactly what they’ve achieved with their new e-commerce solution, download the full Grafityp success story.