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E-commerce personalization plays an important role in customer experience. Not only does it improve the overall customer experience, but it also increases buyer engagement and helps drive sales.
E-commerce personalization refers to the practice of creating personal interactions and experiences for customers online. Personalization can be based on a customer’s previous purchases, browsing behavior, geographic location, language and other personal information.
E-commerce personalization is increasingly important to online retailers, particularly B2B retailers. B2C e-commerce websites are leaps and bounds ahead of their B2B counterparts when it comes to e-commerce personalization and customer experience.
B2C marketers have known this for a while, but personalized marketing works. With more and more B2B buyers expecting the same online buying experience that they receive from B2C companies, providing e-commerce personalization is vital, no matter whether you’re B2B or B2C.
80% of customers are more likely to make a purchase when brands offer personalized experiences. On the other hand, 66% of customers say that encountering content that isn’t personalized would stop them from making a purchase. It’s no secret that personalization creates loyal customers and boosts sales, so what can you do to reach your audience better?
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