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The scalability of your e-commerce platform is a deciding factor when choosing an e-commerce solution.
E-commerce scalability is the ability to scale your e-commerce platform to accommodate the needs of your business’s online growth.
E-commerce scalability is the ability to scale your e-commerce platform to accommodate the needs of your business’s growing online needs. E-commerce scalability is more than just optimizing your site for increased traffic, it’s also scaling operational fulfillment, which all starts by choosing the right e-commerce platform for your business’s needs.
A study conducted by Google revealed that 53% of mobile users abandon a website if it takes longer than 3 seconds to load. Having an e-commerce site that you can easily scale to accommodate your web store’s growing audience is therefore crucial. Back in 2018, Amazon’s website couldn’t handle the surge in Prime Day web traffic, and customers who were looking to finalize a purchase were redirected to the homepage and were left unable to check out. This issue lasted for an hour and it was estimated that it cost Amazon about $1,000,000 per minute because it occurred during the peak hours of Prime Day.
There’s a big lesson to be learned from this huge mistake, and it all comes down to scalability, scalability, scalability! If your business isn’t scalable, it won’t last.
True e-commerce scalability must check the following boxes, especially during peak volume shopping season:
Discover the other functions that your web store needs to have to be scalable, adapt, and grow with your business — get your free copy of our guide to tackling web store scalability.
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