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B2B e-commerce, E-commerce projects
Is your B2B e-commerce solution not meeting your business goals? When should you change your e-commerce platform? What are the main reasons to replatform? From time-consuming maintenance to poor customer experience: discover the 4 key indicators your B2B business is ready to switch e-commerce solution provider and take on an e-commerce replatforming project. See how your current e-commerce platform measures up!
Do you identify with one or more of these top reasons why B2B businesses replatform? Then, download our e-commerce replatforming checklist, e-commerce TCO calculator and B2B RFP template to start your e-commerce replatforming project.
As you know, the cost of an e-commerce platform does not stop at the initial implementation. You also need to factor in maintenance. Together, these add up to your e-commerce TCO (total cost of ownership). If you need to invest a significant and unexpected amount of money and resources to maintain and run your web store, then you should consider migrating to a new e-commerce platform.
Where might you experience high and unpredictable e-commerce costs and operational inefficiencies?
One way to reduce your e-commerce TCO and save valuable time is to invest in a solution that automates the entire ordering process, based on one leading database (such as your ERP). Such automation will cut back on hours of data entry, manual importing and syncing of systems, as well as reducing costs related to human errors. Your team will then be free to focus on driving revenue through service and sales, instead of repetitive administrative tasks.
As your business grows and your strategy evolves, you need an e-commerce platform that can keep up with your increasingly complex business needs.
Whether you’re looking at:
A lot of complexities come with the growth of a business. So, you need to determine whether your current IT environment fits in with your strategic roadmap. If your e-commerce platform is too rigid to scale with your business or leads to too many errors due to the complex nature of your growing business, it’s time to consider changing your e-commerce platform.
As we saw in our Digital Transformation Report 2018-19, more and more B2B companies are waking up to the fact that it is no longer enough to just offer a web store. The focus is now also on providing a good or even great online customer experience. After all, B2B customers are also consumers accustomed to sleek B2C buying experiences. Therefore, an optimized customer experience is essential to B2B online buying, and, nowadays, it is often a key reason why companies choose to change their e-commerce platform.
But what exactly do your B2B customers want? What kind of customer experience are they looking for? In 2019, we commissioned Sapio Research to survey 560 professional, B2B buyers. The research investigated these customers’ behaviors, needs, and expectations: from how they want to access information and shop online, to their current KPIs and future priorities.
Based on this research, we concluded that e-commerce platforms must meet the following criteria in order to fulfill B2B customers’ needs:
For all the stats and takeaways, download the full B2B Buying Process 2019 Report: How to Meet B2B Buyers’ Demand for (Better) E-Commerce.
You can also do your own tests. Use the below indicators to evaluate whether your e-commerce platform still provides a good customer experience, or whether it’s time to consider replatforming:
As touched on above, having the right B2B e-commerce functionalities is key to offering your customers a better online buying experience. But it also helps you process orders faster, with more accuracy and with less reliance on offline customer support teams.
Key B2B features and functionalities include:
Are you missing any of these or other key features for your business and customers? Is your e-commerce solution unable to accurately present your B2B business rules in your sales portal? Or is the information displayed in your web store not always accurate? Then replatforming might be a good choice for you.
How? With ERP-integrated e-commerce. Built inside your SAP or Microsoft Dynamics ERP, integrated e-commerce uses the existing business logic and data stored in your ERP to power your web store.
Discover all 40+ benefits of ERP integration.
Perhaps your current e-commerce provider can already meet all your needs with a platform upgrade or through customizations? In this case, you need to consider how complex and costly such a project will be. It may end up being cheaper and easier for you to find an e-commerce solution provider who can meet most, if not all, your needs as part of their standard, out-of-the-box solution.
Now that you’ve identified where your current e-commerce platform is falling short, it’s time to consider where you want to go next. To ensure you select the right software vendor, there are 7 factors you should take into consideration:
Dive deeper into these 7 factors: read the full blog post on How to Select the Best E-Commerce Solution Provider.
Here are some additional resources to help you carry out a successful e-commerce replatforming project:
Want to find out more about Sana Commerce and ERP-integrated e-commerce? See how we compare to other e-commerce platform software and providers.
B2B e-commerce marketing strategies to drive conversion
The Forrester Wave™: B2B Commerce Suites, Q2 2020
The benefits of e-commerce for the manufacturing industry
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