Master online catalog management 
in e‑commerce

B2C E-Commerce E-Commerce Terms

Leverage the power of your Microsoft Dynamics or SAP ERP to master catalog management in e-commerce.

Why is online catalog management 
important in e-commerce?

Providing potential customers with product data is a prerequisite for web store success. Your customers should be able to access all the product information they need to make a purchasing decision online — and to keep them from clicking away to a competitor with a more comprehensive online catalog.

As a manufacturer, wholesaler or distributor, your business needs a well-managed online product catalog to ensure that customers can easily find products, product details, technical specifications, images, related products and more.

With the right e-commerce solution, you can offer customers a comprehensive online catalog that can:

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Enable self-service capabilities and user-friendly navigation

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Display accurate, real-time inventory data 24/7

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Evolve alongside your business and customer needs

Total customer convenience

Customer experience can make or break online sales. Simplify the buying process by providing customers clear and effective catalog navigation. Not only does this improve customer experience on-page, but also makes it practically impossible to order incorrect items.

Reliability without compromise

Your customers’ goal is to get the right product for the job at the right price — and they depend on you to do that. Your e-commerce solution should be one that buyers can rely on to provide always-accurate, data-rich and secure information and processes, 24/7.

Constant evolution

Whether you’re implementing a PIM system, changing or adding products, or selling via online marketplaces, choose an e-commerce solution that scales, adapts and grows with you — without operational disruption — so you can stay one step ahead of the curve.

Simplify online catalog management 
with Sana Commerce

A web store can be much more than just an online product catalog — but you must get the foundation right for your web store to succeed.

This is why our ERP-integrated e-commerce solution uses your Microsoft Dynamics or SAP system at the heart of your web store. This approach creates a strong foundation from your ERP, allowing you to build your web store based on real-time data coming from your ERP.

Search-Friendly catalogs

Multi-web store flexibility

Want a different web store for every region? No problem. Sana Commerce lets you roll out multiple stores based on multiple companies and manage them all by defining product assignments once and in one place: your ERP.

multiple web stores

Faceted search

Conquer large catalogs, all of which are populated using real-time product data from your ERP, with faceted search. Sana Commerce lets clients filter results using product attributes as defined in your ERP to quickly find their ideal product.

Faceted Search

Clear data management

Our integrated e-commerce software leverages your ERP’s master database in your web store and ensures all newly created online records (such as orders) are instantly available in your ERP.

No data silos

Bills of materials/kitting and assembly

Make purchasing complex products simple for your clients. Sana Commerce makes it easy to combine individual items into a single sellable unit.

Use of Bills of Materials/Kitting and Assembly

Sell in online marketplaces

Sell beyond your own web store. With Sana Commerce, you can easily export detailed product information to marketplaces like eBay, Amazon and Google (with an add-on).

Online Marketplace

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  • Always In sync with real-time data.
  • Deliver a seamless self-service experience that builds loyalty.
  • Fuel growth with analytics that uncover trends and maximize ROI.
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See how business like you 
drive scalable growth.

Palfinger logo

Peter Jäger

Head of Project & Process Management

80%

Adoption rate

85%

Customer satisfaction

200%

Increase in user accounts
“With Sana Commerce, we’ve reclaimed valuable time for our sales team to focus on higher-value tasks, while providing our partners with an intuitive spare parts ordering system. Without Sana Commerce, our market reach would be limited. It’s not just a platform; it’s our key to finding the right sales channels and informing our dealers.”
International technology and engineering company, Palfinger, chose Sana Commerce to solve multilevel distribution challenges and simplify the B2B e-commerce experience.
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Machinery Palfinger
Contiweb Logo

Rik van Uhm

Manager Service Strategy Team

24/7

Global support
Contiweb is a global leader in the development, production, and sales of state-of-the-art web-fed auxiliaries for a wide range of commercial packaging and label printing applications. Their innovative solutions for web offset web inkjet packaging and converting and finishing are built to order for their customers, ensuring excellent quality, reliability, and cost-efficiency.
Contiweb automated its order process to save valuable team time.
Read case study
Manufacturing Contiweb
K-Rain Manufacturing Logo

Emily Pelosi

Digital Marketing Manager Consultant at K-Rain

100%

Increase in web traffic

25%

Jump in sales

70%

Of traffic is now inbound
K-Rain® Manufacturing swapped a high-maintenance Magento (now Adobe) e-commerce solution for a personalized commerce experience powered by Sana Commerce.
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Machinery K-Rain Manufacturing
Hobart logo

Sophie Fischer

Project Management After Sales at HOBART

15%

More online orders

690

Online orders per month
“The number of customers ordering via the online store has grown at a steady rate. We have seen a shift in the order intake channel from manual processing via telephone, mail and fax to the web store (about 15%).”
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Machinery Hobart
ERP-integrated e-commerce software

How can you benefit 
from using an ERP-integrated web portal?

  • Produce easy-to-navigate online product catalogs
  • Simplify complex pricing and discount pricing
  • Get personalized marketing capabilities
  • Access online and offline customer and order data

Discover the remaining 41 benefits of integration in 2022 with our latest report: The Benefits of Integration.

Discover all 45 benefits
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Sana Commerce Cloud
E-commerce built for your needs

Make your products easy to find, no matter how many SKUs you sell.

With Sana Commerce’s Microsoft Dynamics or SAP ERP-integrated solution, you can make use of critical data already at your disposal to power your businesses’ digitization and also offer:

  • Unlimited unique product variants
  • Detailed filtering and search functionality
  • Multiple, localized web store experiences, etc.
Learn more about the product Check out our demo hub