Solve the B2B complexity puzzle.
Your commerce tool is the missing piece to unlock B2B growth.
Here are five tactics that can help you get the most out of your web store.
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“We wanted something efficient and easy to manage, so we chose Sana Commerce. Since then, Fagron has launched 14 sales portals in multiple countries: 12 of which were launched in a year’s time. Now, 40% of Fagron’s global sales are completed online.”
Karel Jutte | Global Application Portfolio Manager, Fagron Read more
“With Sana you feel like you’re in a business partnership. The support and understanding the Sana Team provides in helping us find the right solution is not something every company can offer.”
Ramböck Florentine | E-Commerce Manager, PALFINGER Read more
“The Sana Commerce product is modern and in line with the times.”
Ella Evers | Application Specialist, Mitsubishi Turbocharger and Engine Europe B.V. Read more
1. Manage complex content and data and minimize order errors
- The ability to import complex pricing and product information to your web store is a must-have functionality. It gets your customers the accurate information they need so they can purchase with confidence.
- When accurate data comes together with customer specific product catalog management, the result is an exceptional buyer experience.
- 35% of manufacturers report that order errors are a consequence of bad data – the result of multiple sources of truth, and human error.
2. Support your sales channels to drive revenue
- Provide customers with the information they need to buy online, including quotes, sales agreements, order history and refunds. This streamlines order processing and accelerates your sales, driving revenue.
- B2B self-service accelerates sales and boosts purchasing confidence while making life easier for both your customers and support teams.
- 58% of B2B buyers prefer placing complex orders online – if you’re not providing that functionality, you risk losing their business.
3. Personalize the buyer journey and improve web store adoption
- Your commerce tool should address B2B needs, from automating recurring orders to applying sales agreements online. Customer-specific catalogs allow your buyers to access product and promotions that are relevant to them.
- When you provide B2B buyers with an experience in line with their needs, you can boost adoption, and then revenue, to your online channels.
- 91% of B2B buyers have at least one reason that prevents them from placing orders online – and lack of accurate information on pricing is a leading reason. Importing sales agreements prevents cart abandonment.
4. Get detailed buyer information for stronger commercial campaigns
- There’s more to your buyer than what they do online. B2B-centric dashboarding can provide holistic views of purchase-and-click paths.
- Advanced analytics can enable you to create customer-specific campaigns gained from offline and online data, for web stores optimized to delight and convert.
- On average, organizations place orders with their B2B suppliers 420 times a day. Missing out on buyer activity can result in losing valuable cross-sell, up-sell, or promotional opportunities.
5. Connect with existing systems to drive ROI
- When you connect with existing systems, you benefit from faster implementations, minimal customizations, and low maintenance, all of which help drive ROI.
- To tailor your web store to your unique needs, make use of technology partners and app add-ons that stack — ensuring you’re only investing in what you really need.
- 81% of manufacturers face challenges with their current e-commerce experience — choosing the wrong commerce tool can result in wasted spend and man hours.
B2B complexity shouldn't equal commerce tool complexity. With the right solution, you can use your data to create competitive, high-functioning web stores.
The commerce platform trusted by B2B manufacturers around the world.
Sana Commerce Cloud makes the complex simple. Learn how our solution can help your business achieve it’s goals for the year.