B2B E-Commerce Accelerated
The Secret to Maximizing Growth Potential for B2B Sales
The B2B e-commerce podcast that helps B2B sales leaders act more efficiently and crush growth targets.
Hosted by long-time B2B sales leaders, Ruben Mink and Tim van Hattem, B2B E-Commerce Accelerated is all about how sales leaders can achieve more through B2B e-commerce. Each episode, they sit down with a different B2B sales leader from across the globe to talk about the issues sales leaders are facing as well as the opportunities you are looking to seize. Capture your team’s untapped sales potential with their proven know-how and start improving your win rates.
Episode 7 – How ERP Integration Helps Boost Automation and Efficiency
How e-commerce can help sales leaders save time and create higher customer satisfaction?
In this episode, Tim and Ruben discuss the challenge of creating efficient sales teams for B2B organizations. Tim introduces his ‘running shoe’ analogy: B2B customers have widely differing needs, and require a customized, personal approach when it comes to being sold. The two also discuss how customer experience issues are not just IT problems, but more often than not, are issues most sales teams have to deal with.
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Watch summary on: Youtube
Episode archive
Episode 6
Unifying the B2B Customer Experience: Dick Bos, Commercial Leader at Philips
Tim van Hattem and Ruben Mink speak to Dick Bos, Global Commercial Leader at Philips. Dick, who originally ended up in a sales career with the desire to travel more, has now led the Philips e-commerce business to grow up to 1 billion of the total revenue.
In this episode, Ruben and Tim together with Dick why internal adoption of the web store is crucial, and why a unified customer experience is necessary for a seamless experience in B2B e-commerce. With several examples, Dick explains about leading sales at an organization with such a wide-ranging scope of sectors, why ease of doing business is a crucial KPI within their team, and how facilitating streamlined processes has been vital to Philips’ digital transformation strategy.
Listen on: Spotify | Apple Podcast | Google Podcast | Youtube Summary
Read the summaryEpisode 5
How Sales Teams Can Balance Customer Relationships and Efficiency
In the episode, Tim and Ruben discuss how to leverage ERP-integrated e-commerce for more efficient workflows that streamline the sales process.
All too often, sales teams get bogged down by administrative processes and follow-ups that should be automated. Ever wondered whether customer self-service online does more harm than good? To deep dive into this topic, Ruben and Tim share case studies of customers whose inefficient sales processes have come at the cost of their customer relationships.
Listen on: Spotify | Apple Podcast | Google Podcast | Youtube
Read the summaryEpisode 4
Mastering Sales Efficiency: Insights from Sales Leader Martyn Evans
When Dave van der Pasch joined feed supplier Mijten, he could see an incredible opportunity to become more competitive. But he needed ERP-integrated e-commerce first.
In the third episode of B2B E-Commerce Accelerated, Dave discusses with Tim and Ruben how he led the family-owned business to pivot its operations toward the future. Through ERP-integrated e-commerce, Dave has helped Mijten leap ahead of the competition by providing the sales team with automation tools that make their lives easier.
Listen on: Spotify | Apple Podcast | Google Podcast | Youtube
Read the summaryEpisode 3
Blazing a Trail to Sales Adoption with B2B E-Commerce
When Dave van der Pasch joined feed supplier Mijten, he could see an incredible opportunity to become more competitive. But he needed ERP-integrated e-commerce first.
In the third episode of B2B E-Commerce Accelerated, Dave discusses with Tim and Ruben how he led the family-owned business to pivot its operations toward the future. Through ERP-integrated e-commerce, Dave has helped Mijten leap ahead of the competition by providing the sales team with automation tools that make their lives easier.
Listen on: Spotify | Apple Podcast | Google Podcast | Youtube
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Improving web store adoption will lower your cost-of-sale average
Discover the main causes of poor B2B web store adoption, and the solutions that can help your sales teams meet their growth targets.