E‑commerce resources
written for you

Explore all Sana Commerce resources including guides, reports, whitepapers, webinars, and templates to succeed with B2B e-commerce at every stage.

Spotlight

Man types on laptop while working on AI project

AI customer support: Innovative or lazy shortcut?

As discussions surrounding AI continue to evolve, B2B organizations looking to incorporate it into their workflow might consider adding AI customer support to their web stores.

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Blogs

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Arno Ham banner
Blog 4 min read

Arno Ham on the digital gaps costing manufacturers aftermarket revenue

The Sana Editorial Team sat down with Arno Ham, B2B E-Commerce Evangelist at Sana Commerce, in advance of our upcoming webinar with Copperberg, to discover how manufacturers can close the digital gaps costing them aftermarket revenue and turn their web store into a genuine growth engine.

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Quick Reorder Buyer Widget Product Visual
Blog 8 min read

Buyer Widgets: How Sana Commerce Cloud Builds Financial Transparency and Trust

Discover how Sana Commerce Cloud’s Buyer Widgets give B2B buyers real-time financial visibility, streamline reordering, and enable self-service—boosting trust, efficiency, and long-term customer loyalty.

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Commerce console Success Track Portrait Product Visual 2160x2700
Blog 8 min read

Why Every Ecommerce Manager Needs a Success Plan (And How to Build One)

Discover why a structured success plan is the foundation of sustainable ecommerce growth, and how the new Success Plan Widget in Sana Commerce Cloud's Commerce Console helps you build, track, and act on one without ever leaving the platform.

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Visual Part Finder Product Visual
Blog 8 min read

Visual Part Finder: Bring Your Spare Parts Catalog to Life Online

Discover how Sana Commerce Cloud's Visual Part Finder transforms complex spare part identification and ordering into a seamless digital experience, helping OEMs and manufacturers move more spare part sales online, reduce support workload, and build lasting buyer confidence.

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Reports

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Digital Distance Report

Your customers aren't just looking for parts: they need reliable experiences. Uncover the trends that will keep your web store the go-to choice for your buyers.

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B2B Buyer Report 2025

Download the B2B Buyer Report to get data-driven insights into how B2B buyers make purchasing decisions and what they expect from digital buying today.

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Report: What B2B buyers want

What B2B buyers want and how suppliers are failing: Buyers reveal what they like, don't like, and want in the B2B purchasing experience.

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Factsheet

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B2B E-Commerce Portal for SAP Cloud ERP

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E-Commerce for Microsoft Dynamics 365 Business Central

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E-Commerce for Microsoft Dynamics 365 for Finance and Operations, Enterprise Edition

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Videos

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Sana Connect 2025
36 minutes

The future of B2B | Shift from operational benefit to growth motion

Watch this session to learn why top B2B companies are shifting e-commerce from a cost-saving tool into a primary driver of revenue growth.

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Sana Connect 2025
23 minutes

Customers | Drive buyer, seller dynamics

Watch this session to explore how changing B2B buyer expectations are reshaping buyer-seller dynamics and what sellers must do to stay competitive.

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Sana Connect 2025
10 minutes

Opening Keynote | Only connection brings growth

Watch the opening keynote to hear why connection — between systems, teams, and customers — is the foundation of sustainable B2B growth today.

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Infographics

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2022 B2B Buyer Report: The power of buying relationships

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E-commerce software vendor decision-making guide

Free decision-making tree that points you to the right e-commerce solution based on your business needs and preferences.

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Guides

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Is your digital engine running on fumes?

73% of buyers want to buy online, but disconnected systems often create a friction we call ‘Digital Distance.’ Take our quiz to diagnose your setup and see exactly where your organization stands.

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A View From the Top : A Complete Guide to Getting More from Your Sales Team with B2B E-Commerce

Offline processes and mainstream e-commerce could be holding your sales team back. See why your sales team needs more support to reach peak efficiency.

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Guide: Is your commerce platform engineered for B2B?

Most e-commerce solutions can’t handle the complexities of B2B businesses. Is yours one of them? Answer a few questions below and find out.

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Templates

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B2B E-commerce replatforming checklist

Use this e-commerce replatforming checklist to guide your project and avoid common pitfalls, as you get ready to change e-commerce platform.

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4 steps to convince your internal stakeholders about e-commerce: PPT template

Download the free PowerPoint template with 4 steps to convince internal stakeholders and build the business case for your B2B e-commerce project.

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E-commerce software comparison

Looking for help in your e-commerce software comparison? Learn how ERP-integrated platforms are different from shopping cart software, connectors and more.

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