Krautli is a wholesaler of mechanical and electronic parts for the automotive industry.
We now have full control over the web store. An internal IT employee is always available to implement changes. Particularly when it comes to sales and marketing, we’ve noticed the immediate advantage, but also if there are mistakes or irregularities, we can adjust them much more quickly.
Michiel Krautli | Managing Director at Krautli
Customer profile : Krautli
Krautli is a Belgian wholesaler of mechanical and electronic parts for the automotive industry. Since their founding in 1946, their focus has always been offering only the best products and service.
Krautli already had a web store, but it wasn’t integrated with TecDoc or their ERP, and that was less that optimal. The lack of a centralized system made order processing tedious and prone to manual errors. They were also unable to offer regular clients personalized catalog views in their web store, which meant additional manual order editing and processing.
Sana was able to provide integration with TecDoc, which would take Krautli’s back office from three systems to a single integrated system consisting of their web store, Microsoft Dynamics AX, and TecDoc.
Krautli’s customer service is only one element of their business that has improved thanks to their Sana web store.
“Many of our customers have fixed discounts, and now we can display that kind of personalized information in the web store. After an order is placed, the system automatically sends a confirmation. Not only that, but regular customers can access a lot of extra information via the web portal, such as order history and invoices, without having to call or email our internal sales department,” says Michael Krautli, Managing Director at Krautli.