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in sales and marketing errors
full control over its web store
Krautli’s customers had been able to order parts from a web store for some time. The process, however, was far from ideal. “The web store was an independent system managed by a third party. Adjustments to prices or images had to be requested through this party, after which the adjustment would be released with the next update,” says Michiel Krautli, Managing Director at Krautli.
One of Krautli’s biggest challenges was connecting its web store with TecDoc, an essential automotive parts database. “It’s essential for us that our web store integrates directly with this system so we can provide our customers and partners with the best information possible. The connection with the ERP system was also challenging.”
The web store management and TecDoc integration issues left Krautli’s processing times and service levels languishing. The lack of a centralized system made order processing tedious and prone to manual errors. The company was also unable to offer regular clients personalized catalog views in their web store, which meant additional manual order editing and processing.
We now have full control over the web store. An internal IT employee is always available to implement changes. Particularly when it comes to sales and marketing, we’ve noticed the immediate advantage, but also if there are mistakes or irregularities, we can adjust them much more quickly.
Michiel Krautli | Managing Director at Krautli
Sana Commerce’s integration with Microsoft Dynamics AX is at the heart of what makes it such a powerful e-commerce solution. This is also what made it the most attractive option for Krautli. Sana also offered integration with TecDoc, which would take Krautli’s back office from three systems to a single integrated system consisting of its web store, Microsoft Dynamics AX, and TecDoc.
Going with Sana would also put the web store back in Krautli’s hands. Sana Admin is designed to be easy to operate, even for users without an IT background. This makes it ideal for businesses that want to be able to administer their web store in house without having to bring on additional IT personnel. Sana’s most important features are available out of the box, which also makes it simple to install and roll out.
Sana Commerce web stores are integrated with the ERP, which makes it easy to offer account-based custom views and catalogs to customers logged into the online sales portal. As soon as Krautli made its decision, Sana got right to work. After a short implementation trajectory, Krautli’s new integrated web store went live on January 1, 2016.
Many of our customers have fixed discounts, and now we can display those kinds of personalization in the web store. After an order has been placed, the system automatically sends a confirmation. Not only that, but regular customers can access a lot of extra information via the web portal, such as order history and invoices, without having to call or email our internal sales department.
Thanks to its Sana Commerce web store, Krautli benefited from the following results:
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