Seamless integration for an outstanding customer experience
The company implemented Sana Commerce to serve its small and medium customers. The platform allows these buyers to access all the information they need, including product information, pricing and stock availability, and place an order directly without contacting a sales rep.
Sana provided a project team to help set up the e-commerce platform. Then, the business units followed the tutorials in Sana’s online university to activate the modules. Since the software comes with many preset options, few customizations were required to get it up and running.
Thanks to Sana’s integration with Microsoft Dynamics, customers can see real-time information on product details, pricing, stock availability, specifications and documentation. The direct connection between the ERP and the storefronts delivers a seamless customer experience that drives conversions.
Since the e-commerce platform doesn’t require additional third-party integrations, the company benefits from streamlined maintenance and troubleshooting. Meanwhile, teams have 100% confidence that all the information displayed on the web store reflects the data in the ERP to minimize costly errors and delays.
The solution allows the pan-European company to standardize its sales process, pricing and stock management procedures. It bridges the ERP, the salespeople and the customer care teams to break down internal silos. The integration helps the company deliver a holistic customer experience and maintain customer relationships.
Sana’s easy-to-use admin interface, online university and responsive customer support make it easy for business owners to perform various tasks without extensive IT involvement. Meanwhile, automation and integration reduce the risk of order errors that can lead to delays and impact the customer experience.