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of 2 full-time employees (FTEs)
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Richa has been growing exponentially for years, thanks in part to an ever-expanding collection of motorcycle clothes and accessories. The company offers gear in different price ranges, for everyone from budget-conscious beginners to professional motorcyclists. While this ensures that Richa is able to provide for a diverse range of clients, it does pose administrative challenges:
We were overwhelmed with inventory questions: is this item in stock? When will this other item be replenished? Fax, email, even by phone — all the orders coming in via those channels had to be keyed in manually, which put a lot of pressure on our administration.
Brecht Cassiman | Key Account Manager at Richa
Richa knew that there had to be a more efficient way to process its administration, so it turned to its IT partner TCOG for help. It soon became clear that it was time for a new IT setup.
The company decided to upgrade to Microsoft Dynamics NAV 2015. It also professionalized its warehouse using a bar code scanning system developed by TCOG. This would let it improve the creation and management of packing slips. However, it wouldn’t help Richa streamline its inventory information provision. For that, TCOG had a separate solution: Sana Commerce, the only solution able to integrate with TCOG’s fashion-specific module.
Sana Commerce’s seamless integration with Dynamics NAV was promising, as Richa’s entire IT landscape was based on Microsoft Office. However, it also had to be a hit with its dealer network.
“A number of our clients were more than willing to take part in our test case,” says Cassiman. During the test, the web store grew from a platform used purely to share inventory data to a comprehensive communications channel. “We post news about the new product arrivals, but also links where dealers can download product information, images and marketing tools.”
Sana Commerce was also able to streamline order processing. “Clients can easily select the style and size they need in a product matrix and add it to their shopping cart,” says Cassiman. “And when they receive their order confirmation, they can immediately see the right price, including any customer-specific discounts.”
Before, we had two people working full-time on processing orders and manually keying them into our system. With our new B2B portal, our people can focus on what is really important: offering an excellent client service and pro-active support.
Sana Commerce forms part of a new seamlessly integrated setup that has helped Richa realize tangible improvements:
When clients receive their order confirmation, they can immediately see the right price, including any customer-specific discounts.
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Century Martial Arts
Century Martial Arts’ Sana web store was implemented in 90 days and now drives over 40% of their B2B wholesale business.