Discover how Teknocalor increases 40% year-on-year e-commerce growth with integrated e-commerce.

  • Leading importer of HVAC products and construction components in Finland
  • Finnish family-owned company
  • Founded in 1958
  • Strives to continuously innovate its operations

Top 2

web store priorities: Usability and reliability


year-on-year e-commerce revenue growth


operational efficiency and profitability

The goal

Increase customer satisfaction and year-on-year e-commerce revenue growth

Teknocalor was looking to launch its first web store. The company started its e-commerce journey with concrete goals for its online performance. The main goals were to: Increase revenue, increase customer satisfaction and reduce operational costs. To achieve its goals, Teknocalor was searching for a solution that would integrate with its Microsoft Dynamics NAV ERP system.

The results

Happy customers and increased revenue

“Since implementing Sana Commerce, we’ve seen a significant cost-saving in customer acquisition, cost per lead, personnel expenses, sales costs and cost per unit sold, to name a few,” says Olli Mäkelä, Chief Digital Officer & Business Unit Director at Teknocalor.

  • 40% year-on-year e-commerce growth: Since 2017, Teknocalor has seen a 40% year-on-year e-commerce revenue growth through its online sales channel.
  • 141% increase in online revenue in 1 year: The company has seen an astounding 141% increase in online revenue coming from its ERP-integrated e-commerce solution between 2018 and 2019.
  • Higher customer satisfaction: “Our customers are happy with the usability of the web store, and we use their feedback to constantly optimize the usability of the web store,” says Mäkelä.
  • Increased operational efficiency: Since implementing Sana Commerce, Teknocalor decreased its team by 4-5 persons, while its revenue has remained the same.
  • Year-on-year conversion rate improvement: “We didn’t have an e-commerce platform before Sana Commerce, but we have improved our web store’s conversions year-on-year since we implemented Sana in 2017,” added Mäkelä.

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