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E-commerce conversions are a way to determine your web store’s success, but they are not the only way to determine your online success.
E-commerce conversions are defined as the number of users on an e-commerce site that complete a desired action.
E-commerce conversions happen when a website visitor achieves the desired goal which, on an e-commerce site, is when a visitor completes a purchase.
To calculate your web store’s e-commerce conversion rate, you must divide the number of web store conversions (in a given time frame) by the total number of website visitors.
According to Neil Patel, there are roughly 1.3 million e-commerce sites. A lot of these sites are similar and compete for conversions. For a web store to generate conversions it needs to stand out from competitors and be optimized to facilitate conversions. Here is what you can do to generate more e-commerce conversions:
Learn more about the other 6 critical B2B e-commerce KPIs for online sales.
Go to the e-commerce terms
Then get in contact with our e-commerce experts
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