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B2B e-commerce, E-commerce marketing, E-commerce tips
Have you successfully built your web store, but still struggle to increase the traffic, number of orders and average order value? If so, we are here to help. By following some key B2B e-commerce marketing strategies, you can attract new customers, increase the spending of current customers and ultimately boost your e-commerce conversions.
75% of B2B product purchases are already made online. And buyers won’t stop there — they want to buy even more online! With the following B2B digital marketing strategies you can drive this traffic to your e-commerce store, ensure repeat customers, and increase conversions. For even more e-commerce marketing tips, download our B2B e-commerce marketing guide.
One way to drive conversions is to attract new customers and expand your customer base in the first place. To do this, your web store needs to be easy to find via search engines. Why is this important? 47% of B2B buyers conduct web searches to look for information and providers. That’s a lot of potential new customers!
Search engines like Bing, Yahoo, Ecosia, and Google make use of algorithms to rank your e-commerce site higher or lower than others. You can improve your organic rankings with search engine optimization (SEO) marketing strategies. These include the following technical optimizations:
Next, you should optimize your on-site content. Research the keywords your potential customers use when searching for products and suppliers online, and update your web store accordingly, including:
Search engines track if visitors engage with your site or if they go back to the results page and visit other websites. This means you also need to provide quality web content that engages visitors and keeps them on your site for the ultimate user experience.
Without an audience to show your value, it is difficult to seek conversions. Therefore, the most important takeaway is to always think about what your customers are looking for and how you can provide it to them.
For more information about SEO optimization read MOZ’s SEO Checklist.
Another way to increase traffic is through paid advertising. These targeted marketing campaigns help reach out to new and existing customers. Three paid ways of increasing e-commerce site traffic include:
Digital paid ads are a great e-commerce marketing strategy to increase the number of people who land on your web store and ultimately help build up e-commerce conversions.
Simple email marketing strategies can come in handy when used to their maximum potential. There are different types of B2B email marketing strategies you can use:
So far, we’ve talked about what marketing tactics will help get potential customers to your e-commerce store, including SEO, paid ads, and emails. But how can you turn these into actual online conversions?
Although increasing traffic on your social platforms is unquestionably meaningful, getting customers to land on your e-commerce website and buy something is far more important. With the use of psychological marketing tactics and behavioral research, you can boost conversions online:
You can also use social media platforms to increase brand awareness — reminding customers of your products, credibility and success, which translates into motivation to buy.
To make sure sales increase and satisfied customers return, you want to provide a great — and persuasive — online buying experience. You can achieve this through the following:
Get more best practices on how to manage your online product catalog to boost conversions.
By successfully implementing these e-commerce marketing tactics, your e-commerce website will stand out from others and motivate customers to buy more.
Take a look at our guides, blogs, and webinars for more B2B e-commerce marketing strategies:
The best targets for your omnichannel marketing to reach B2B customers
The 9 biggest challenges to online businesses
10 strategies to grow your e-commerce business revenue
We will keep you up-to-date on the latest developments.
Download our B2B e-commerce marketing guide