B2C e‑commerce that keeps your customers coming back

Give your customers an easy-to-use and reliable shopping environment with e-commerce that’s made for B2C businesses.

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B2C E-Commerce
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What can B2C e-commerce help you achieve?

In B2C, excellent online service and easy shopping experiences are what keep customers coming back instead of switching over to the competition. Accelerating digital trends are setting the bar higher and higher in terms of customer expectations. How up-to-date is your content? Is your web store mobile responsive? Is your site user-friendly? Deliver exactly what your customers need — exactly how they want it — with B2C e-commerce.

With the right e-commerce solution, B2C companies can successfully:

  • Make purchasing pain-free, easy and reliable
  • Offer unique buying experiences with personalized marketing capabilities
  • Become agile and scalable, so you can continuously grow alongside your customers’ needs
Total customer convenience
Total customer convenience

Make shopping easy for your customers with always-accurate stock levels and pricing. Provide exceptional customer experience with personalized marketing and design capabilities that enable you to curate content specifically to your customers.

Reliability without a compromise
Reliability without compromise

You can’t afford to serve your customers an experience full of incorrect data or subpar store quality. With a B2C e-commerce solution that uses your ERP as its single source of information, consistent data and web store quality are guaranteed.

Constant evolution
Constant evolution

Your B2C business must evolve in order to keep up with the market and your customers' needs. Choose an e-commerce solution that makes it easy for you to stay agile, grow and scale seamlessly alongside your customers.

How does Sana Commerce fit your B2C needs?

With e-commerce giants like Amazon to compete with, providing an exceptional customer experience is essential to your B2C e-commerce success.

Our e-commerce platform helps you provide an omnichannel experience that keeps your customers coming back for more. Our solution also provides you with the data you need to perfect your online marketing strategy and boost conversion rates. This is all made possible by the way our product works as one with your Microsoft Dynamics or SAP ERP system.

A true omnichannel experience

Deliver a consistent, high-quality experience — no matter which channel your customers choose when interacting with your business. With Sana Commerce, you can provide the same deals and services both online and offline.

Omnichannel experience

Complete insight into logistics

Keep customers informed. As an online retailer, you can track shipments and payment in your ERP and easily share these details with clients. All you have to do is log in to your B2C e-commerce platform.

Complete insight into logistics

Personalized B2C marketing

With Sana Commerce, thanks to our seamless exchange of information between the web store and ERP, your marketing team can directly manage content and create campaigns targeted to your customer segments.

Personalized marketing

Easy-to-navigate design

Maximizing ease of use for your online customers is key. With our Sana Commerce B2C e-commerce solution, you can depend on an easy-to-navigate web store that’s personalized to your customers’ needs.

Customer experience
Omnichannel experience Complete insight into logistics Personalized marketing Customer experience

Which monthly plan is right for you?

See how we can save you and your business time and money with our e-commerce solution.


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What are other B2B companies saying about our solution?

Gerard W.
Gerard W.
Financial & Operational Director

We now have orders from customers we previously had no contact with.

No more manual order intake and processing. Stock availability, customer-specific pricing, volume discounts, etc. are all administered in NAV and work great in the web store.

Sibille H.
Sibille H.
Project Manager

Sana Commerce really boosts your online sales.

The pricing for the performance is excellent. Of all the e-commerce solutions we looked at, Sana Commerce was the best in pricing, performance and connection to our ERP.

Andres R.
Andres R.
Chief Information Officer

High level of integration with our ERP.

I like the ability to implement on MS Dynamics Ax, you don’t need to customize a lot in the ERP because Sana includes a high level of integration with MS Dynamics AX. And it is to easy to include the discount policies of each customer and other information from the ERP.

Marco S.
Marco S.
Head of IT Services

We now have a webshop implemented in a very short amount of time.

The webshop works and we don’t need a whole team in Austria to keep it alive. It just works and we can focus on development and new things. Pros: Standard integration Dynamics AX and Perfion. Fits in our IT Strategy. Very professional people on the Sana team. Fast implementation, no surprises.

Madelyne Velasco Mite
Madelyne Velasco Mite
Technology Manager

Best e-commerce I found that integrates with SAP.

It connects perfectly with our ERP and makes our internal processes so easy. We don’t have to worry about updating the inventory info or stuff like that. The integration is smooth and it also notifies admins when you have an issue with a customer or internal Sana task.

Tracy L
Tracy L
Director, Digital Development

The in site editor is great! Overall we've been very happy with Sana.

The platform’s ease of use, integration with our NAV ERP, and the consistency\uptime. We rarely have issues and if we do we get immediate notifications that are generally telling us something’s wrong on our end with our ERP or connectivity.

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Claude L.

We can now offer solid e-commerce capabilities to our B2B customers.

It allows a flawless flow of information between the front-end and the ERP. It removes the most significant pain of any e-commerce platform; truth of data. Customer comments have been terrific so far.

Filip D.
Filip D.
Sales & Communication Assistant

We were able to set up and run a large store in a short time.

The CMS is easy enough for beginners but is also open enough for advanced users to program. The attention to detail when it comes to SEO and minimal setup is a big plus.

Pim P.
Pim P.
Director of Business Systems

Integrates well with our ERP and PIM software.

We have accurate ERP and PIM data across our pan-European platform. Our assortment is refreshed on a daily basis and existing products can be revised by new multilingual product-content.

Brett W.
Brett W.
Service Supervisor

Easy integration and great solution.

Sana Commerce gave our contractors the ability to order items outside of standard business hours. It’s an excellent knowledge base that allows you to easily find information and make improvements to your site.

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Emily P.
VP, Digital Marketing

A platform that enables growth.

Sana Commerce enabled us to quickly connect to our ERP and empowered our customers to place their own orders. This saved our limited sales team time and resources.

Nicola M.
Nicola M.
Online Sales Manager

Simple to set up and use!

I’m not an IT Manager, but the ease of configuration and use allowed me to create our shop independently. This is a complete and professional tool for businesses with a high level of ERP integration.

How can you benefit from using an ERP-integrated web portal?

  • Produce easy-to-navigate online product catalogs
  • Simplify complex pricing and discount pricing
  • Get personalized marketing capabilities
  • Access online and offline customer and order data

Discover the remaining 41 benefits of integration in 2022 with our latest report: The Benefits of Integration.

Discover all 45 benefits
The Benefits of Integration

Sana Commerce Cloud: Your B2C e-commerce solution

Your customers depend on you for a reliable B2C e-commerce solution built to meet their needs. With e-commerce software that works as one with your ERP, you can ensure up-to-date product data, a seamless customer experience and extensive marketing capabilities (especially if you leverage our online marketing support):

  • Boast an attractive web design
  • Launch a fully mobile responsive web store
  • Offer helpful search features
  • Provide strong SEO capabilities
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