Episode 23: Tackling B2B Complexity and Using ERP Power for Better Customer Experience
Tackling B2B Complexity and Using ERP Power for Better Customer Experience
In today's episode, Arno has a chat with Justin King, VP of B2B & Chief Evangelist for Salsify. Justin has been spreading the good word about B2B e-commerce since 2007 and talks with Arno about how his message has changed over the years. E-commerce should be foundational to any B2B business' strategy. But he recognizes the hurdles, particularly when it comes to the complexity of B2B sales.
In the podcast episode he also outlines:
- Why B2B leaders should be focused on making their customer's job easier
- Why ERP is the lifeblood of B2B businesses and how to optimize that
- How content should be viewed as a program for sales enablement, not a product
B2B E‑Commerce Integrated
The Untold Perspective of IT Leaders
Listen to the voices of IT in 2023. Every two weeks you can tap into the latest trends IT leaders are talking about in B2B e‑commerce. Some of the most innovative IT leaders in the B2B space sit down for a chat with Arno Ham. Together, they spark topical conversations about what their approach to B2B solutions is, how it works, and how it can be applied to any situation.
Take a walk in an IT Leader’s shoes
See what thousands of IT Leaders across the globe had to say about their biggest struggles with e-commerce and how it impacts the business.