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You’ve likely already purchased from a business-to-consumer (B2C) e-commerce site. These sites are where consumers go to purchase products or services online.
B2C (business-to-consumer) e-commerce is the online sale of products or services of a business to consumers.
Business-to-consumer e-commerce, commonly known as B2C e-commerce, is the online sale of a product or service from a business to an end-consumer.
There are many benefits to B2C e-commerce, below are just some examples:
It might seem that there are little to no differences between B2C and B2B e-commerce, but there are slight differences between the two. B2C customers tend to make smaller orders and quicker buying decisions, while B2B customers are willing to spend weeks researching vendors before making a purchase.
B2B businesses form long-lasting relationships with customers, and their customers are less likely to impulse buy from the first company that sparks their interest. In B2C e-commerce, the buying process is often driven by emotions: B2C customers want products that improve their lives and make them happy.
Discover what B2B e-commerce is here
The B2B Disruption Survival Guide
How to select the best e-commerce solution provider: 7 factors to consider
B2B2C: 5 winning web strategies
Then get in contact with our e-commerce experts