B2C e‑commerce

Definition of B2C e-commerce:

B2C (business-to-consumer) e-commerce is the online sale of products or services of a business to consumers.

What are the benefits of B2C e-commerce?

There are many benefits to B2C e-commerce, below are just some examples:

  • No need for a physical presence: With B2C e-commerce, there is no need to pay for brick-and-mortar stores, since transactions take place online.
  • Gathering data: You are able to track your online success and acquire data from customers and visitors.
  • Increased business opportunities: With B2C e-commerce, your company can tap into more business opportunities because you aren’t bound to location or business opening times.
  • Personalizing your marketing: With B2C e-commerce, your business can segment customers to personalize marketing efforts. By creating powerful marketing personalization your business can display what your customers want when they are ready to see it in the customer journey. Using personalization marketing techniques in your e-commerce strategy can help your business increase marketing ROI by 5 to 8 times.

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What are the differences between B2C and B2B e-commerce?

It might seem that there are little to no differences between B2C and B2B e-commerce, but there are slight differences between the two. B2C customers tend to make smaller orders and quicker buying decisions, while B2B customers are willing to spend weeks researching vendors before making a purchase.

B2B businesses form long-lasting relationships with customers, and their customers are less likely to impulse buy from the first company that sparks their interest. In B2C e-commerce, the buying process is often driven by emotions: B2C customers want products that improve their lives and make them happy.

For more information on B2B vs B2C customers, read the blog Introducing the new B2B customer: How B2C and B2B customers compare

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