Sana Commerce Insights

Your days of siloed data sources are over. Get more visibility and a better holistic overview of all your commercial data with Sana Commerce Insights.

Explore available versions of SCI
Sana Commerce Insights

What is Sana Commerce Insights (SCI)?

Sana Commerce Insights is a brand-new Sana Commerce product designed to provide actionable commercial insights, with extensive options and services purpose-built for Sana Commerce Cloud.

  • Drill down into the details and determine how performance metrics are influenced by sub-categories, such as by product type or by location.
  • Compare performance metrics to self-defined targets to track the evolution of your Sana Commerce web store’s performance.
  • Get support from Sana Commerce’s Customer Success team on how to optimize your web store, based on key SCI data.

The only solution leveraging ERP, e-commerce and analytics data together

Sana Commerce Insights combines three data sources to maximize the quality of actionable insights available for our customers: including Dynamics or SAP ERP data, e-commerce data from your Sana Commerce web store and analytics/clickstream data from Piwik PRO (a Google Analytics alternative with a stronger B2B use-case fit).

Explore available versions of SCI
Sana Commerce Insights

How Sana Commerce Insights works

Having all your ERP, web store and analytics data in one place gives you unique insights into your customers’ activities. With Sana Commerce Insights, you don’t just benefit from the synergy of tapping three data sources together. You also get a unique mix of online and offline insights that you can’t find anywhere else.

Say goodbye to the anonymous data you struggle with in Google Analytics, and dive freely into data on a customer-specific level. View your individual visitors’ purchase and exploration paths, without unnecessary guesswork.

Explore available versions of SCI

Get the most out of your data

SCI is built to be user-friendly regardless of your experience level, with quick and easy access to your store’s performance at a glance — and detailed insights when you need them.

Still unsure how to get started or how to interpret your metrics? Guidance from our team of e-commerce experts is included and will help you get the most out of your web store. Evaluate your data with your  Customer Success Manager, set targets and receive concrete tips to meet your objectives. Our experts are there every step of the way.

CSM Guidance

Maximize your online sales results and improve customer experience

Understand the activity of your customers in different regions, industries and learn where to focus. Learn how your customers engage with your products, pages and checkout to improve your online experience. Do more with our actionable insights thanks to SCI. Here are a few more things you can do with Sana Commerce Insights:

Optimize conversation rate and increase revenue

Identify potential gains such as shopping cart abandoners, capitalize on cross and upsell opportunities and encourage customers to keep coming back.

Strengthen your product catalog

Analyze how your products perform, both online and offline, and identify what product data you can improve.

Maximize navigation ease and web store usability

Understand how your customers use your web store and improve their online experience.

Sales forecasting

Become data-driven using the forecast page, which will help you make more informed, strategic decisions.


Compare web store metrics against peers' to learn where you can grow further.

Prevent customer churn

Get in-depth insights on customers with little sales activity or show other risks of churn.

What our customers have to say:

“Our management team was very impressed with the in-depth commercial insights of the product. It helps us create better visibility for the impact of e-commerce; this can really help us dig into the data. I mean, when you are talking about adding value, this is really powerful.”

Jason Hummert | Sales Manager at Hummert International Learn more
Hummert International

“The product helps us to identify how we can increase online adoption. We were able to define clear actions to increase web store usage based on these insights. We really like the in-depth data overview, and the product is very easy to use and looks great!”

Lars Gerritsen | Digital Sales at Selecta Netherlands Learn more

Our product, your needs: How we ensure flexibility with SCI

Sana Commerce Insights is available in a preview mode, an out-of-the-box version free of charge for Sana Commerce Cloud customers. But if you want more comprehensive data, more extensible versions are available with two additional add-ons:



Interested in commercial insights, but don’t yet have an integrated web store?

Talk to us about how you can have both.