
E‑commerce resources
Discover the latest trends in e-commerce, get expert advice and learn more about Sana Commerce in our blog posts, videos, reports, and other free resources.

B2B Buyer Report 2025
Get B2B e-commerce ready for 2025 and beyond with our new buyer report. Gain insights to improve customer experience and drive sales.

Report: What B2B buyers want
What B2B buyers want and how suppliers are failing: Buyers reveal what they like, don't like, and want in the B2B purchasing experience.

Sana Commerce placed in the Aspiring quadrant in the Gartner Peer Insights Voice of the Customer for Digital Commerce 2024
The company was placed in the Aspiring quadrant in the Gartner Peer Insights Voice of the Customer for Digital Commerce report and has an overall customer rating of 4.4 (49 Ratings) out of 5 as of February 2024.

95% Say They Would Recommend Sana Commerce on Gartner® Peer Insights ™
95% Say They Would Recommend Sana Commerce on Gartner® Peer Insights ™

The risk of stopping at efficiency: A chat with CPO Dimitra Retsina
The Sana Editorial Team sat down with Dimitra Retsina, Chief Product Officer at Sana Commerce, in advance of her session at Sana Connect 2025, to discover how businesses can evaluate the efficacy of their e-commerce efforts and learn how to improve upon their successes.

Growth isn’t a solo sport: breaking down silos
Siloed growth threatens to spur intradepartmental competition at the expense of collaborative innovation. Here's what you need to do to break down silos and achieve unified growth.

Why Digital Transformations Fail: A Book Review by Arno Ham
Sana B2B Evangelist, Arno Ham, reviews Why Digital Transformations Fail by Tony Saldanha, a book hailed by Forbes as "the best business book ever that you're yet to read"

From feedback to impact: Real customer input, real value
Feedback drives everything we do. This series shows how your input shapes our product and the Sana Commerce experience.

Prof. Henrik von Scheel on what’s next for machinery manufacturers
We sit down with Prof. von Scheel to unpack the eight-stage Industry 4.0 evolution reshaping machinery manufacturing, and why predictability now beats price.

Inventory shrinkage: How B2B companies can detect & prevent lost stock
See how cycle counting, tight receiving checks, and real-time ERP data can cut warehouse shrinkage and return lost profit to your bottom line.

4 sales tips to strengthen B2B customer relationships
Four data-backed sales moves that turn first-time B2B buyers into loyal, long-term partners.

How to define personalization for your B2B organization
Deliver contract pricing, relevant catalogs, and one-click reorders online, and see how practical personalization turns B2B complexity into revenue and loyalty.

Going end-of-life: How to overcome the risks through migration
While it might seem tempting to stick with a perfectly functioning legacy system, there are compelling reasons why B2B organizations should consider upgrading their e-commerce software, especially when faced with end-of-life scenarios.

Mobile checkout: Send sales soaring and crush conversion rates
When 66% of all purchases are completed by mobile, sellers cannot afford for a majority of all mobile checkout processes to end in abandonment.

Is your sales team flying blind? 9 B2B sales KPIs to track
Guesswork doesn’t cut it in B2B sales. Track these nine KPIs to pinpoint bottlenecks, sharpen your approach, and grow revenue.