Direct-to-Consumer (D2C) E-Commerce Transition & Solutions

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Discover the benefits of integration in 2022 and the impact it can have on your business and customers

Tear down the barriers between your organization and your customers with D2C e-commerce

Many suppliers’ traditional way of doing business (with their retail and wholesale partners) is now costing them revenue, keeping them at arm’s length from their own customers, and making it difficult to keep up with changing demands and increasing disruption.

Though middlemen like retailers do the critical job of getting your products in front of customers, retailers are focused on improving their own strategies for better engagement: leaving suppliers in the dark. Direct-to-consumer (D2C) e-commerce is finally changing things — and giving suppliers direct access to their customer base (for many, for the first time).

Switching to D2C? Download our D2C sales guide

What should you look for in a D2C e-commerce solution?

Switching to D2C sales can have enormous benefits for your organization and your customers. While there are many different types of e-commerce solutions and providers on the market, you need to look for a solution that will prioritize your D2C needs accordingly.

Selling D2C requires an e-commerce solution that will:

Make purchasing pain-free, easy and reliable for consumers
Provide accurate and reliable data for both your organization and customers
Help you stay agile and scalable, so you can continuously grow alongside changing market needs

Total customer convenience

Offer unlimited personalization and customer-tailored experiences, plus an optimized checkout flow for a convenient, user-friendly experience that will keep customers coming back.

Reliability without compromise

Guarantee data accuracy and complete transparency online for a superior customer experience. Plus, enjoy easy, hassle-free order, web store and data management.

Constant evolution

Offer your customers an efficient solution with a scalable consumer-facing web store, that also lowers operational costs while accelerating revenue growth and customer acquisition.

Learn how our product can fulfill D2C goals

How does Sana Commerce fit your D2C needs?

We’ve uncovered the best-kept secret of agile, efficient organizations: ERP e-commerce.

With Sana Commerce’s ERP-integrated approach to e-commerce, organizations that once only embraced a B2B business model can extend the possibilities of their business. By choosing us as your D2C e-commerce partner, you get a customer-focused online revenue channel that always displays real-time ERP data, including comprehensive pricing, customer and product information.

By centralizing your approach around your Microsoft Dynamics or SAP ERP system, you can benefit from a unified commerce approach that supports your tried-and-true B2B scenario, while extending your organization into the consumer-facing sales space via consumers’ channel of choice.

Strategic supply chain partner relationships

Rather than being the eliminated middlemen, distributors and retailers can play strategic roles in D2C e-commerce.

Complete insight into logistics

Keep customers informed: track shipments and payments in your ERP and easily share these details with customers. All you have to do is log in to your e-commerce platform.

D2C sales support

We offer our customers targeted support for any existing or changing business model, including expansion into direct-to-consumer (D2C) sales. This allows you to expand your reach and engage new buyers.

A man helping another man analyze data and business information on a computer

Personalized marketing capabilities

With Sana Commerce, thanks to our seamless exchange of information between your web store and ERP, your marketing team can directly manage content and create campaigns targeted to specific customer segments.

Easy-to-navigate design

Maximizing ease-of-use for your online customers is key. With our Sana Commerce, you can depend on an easy-to-navigate web store that’s personalized to your customers’ needs.

What are other B2B companies saying about our solution?

Marco S.

Head of IT Services

We now have a webshop implemented in a very short amount of time.

The webshop works and we don’t need a whole team in Austria to keep it alive. It just works and we can focus on development and new things. Pros: Standard integration Dynamics AX and Perfion. Fits in our IT Strategy. Very professional people on the Sana team. Fast implementation, no surprises.

Andres R.

Chief Information Officer

High level of integration with our ERP.

I like the ability to implement on MS Dynamics Ax, you don’t need to customize a lot in the ERP because Sana includes a high level of integration with MS Dynamics AX. And it is to easy to include the discount policies of each customer and other information from the ERP.

Madelyne Velasco Mite

Technology Manager

Best e-commerce I found that integrates with SAP.

It connects perfectly with our ERP and makes our internal processes so easy. We don’t have to worry about updating the inventory info or stuff like that. The integration is smooth and it also notifies admins when you have an issue with a customer or internal Sana task.

Tracy L

Director, Digital Development

The in site editor is great! Overall we've been very happy with Sana.

The platform’s ease of use, integration with our NAV ERP, and the consistency\uptime. We rarely have issues and if we do we get immediate notifications that are generally telling us something’s wrong on our end with our ERP or connectivity.

Claude L.

We can now offer solid e-commerce capabilities to our B2B customers.

It allows a flawless flow of information between the front-end and the ERP. It removes the most significant pain of any e-commerce platform; truth of data. Customer comments have been terrific so far.

Filip D.

Sales & Communication Assistant

We were able to set up and run a large store in a short time.

The CMS is easy enough for beginners but is also open enough for advanced users to program. The attention to detail when it comes to SEO and minimal setup is a big plus.

Gerard W.

Financial & Operational Director

We now have orders from customers we previously had no contact with.

No more manual order intake and processing. Stock availability, customer-specific pricing, volume discounts, etc. are all administered in NAV and work great in the web store.

Pim P.

Director of Business Systems

Integrates well with our ERP and PIM software.

We have accurate ERP and PIM data across our pan-European platform. Our assortment is refreshed on a daily basis and existing products can be revised by new multilingual product-content.

Brett W.

Service Supervisor

Easy integration and great solution.

Sana Commerce gave our contractors the ability to order items outside of standard business hours. It’s an excellent knowledge base that allows you to easily find information and make improvements to your site.

Emily P.

VP, Digital Marketing

A platform that enables growth.

Sana Commerce enabled us to quickly connect to our ERP and empowered our customers to place their own orders. This saved our limited sales team time and resources.

Nicola M.

Online Sales Manager

Simple to set up and use!

I’m not an IT Manager, but the ease of configuration and use allowed me to create our shop independently. This is a complete and professional tool for businesses with a high level of ERP integration.

Sibille H.

Project Manager

Sana Commerce really boosts your online sales.

The pricing for the performance is excellent. Of all the e-commerce solutions we looked at, Sana Commerce was the best in pricing, performance and connection to our ERP.

How can you benefit from using an ERP-integrated web portal?

Produce easy-to-navigate online product catalogs
Simplify complex pricing and discount pricing
Get personalized marketing capabilities
Access online and offline customer and order data

Discover the remaining 41 benefits of integration in 2022 with our latest report: The Benefits of Integration.

Discover all 45 benefits

Sana Commerce Cloud: Your D2C e-commerce solution

Your customers depend on you for a reliable e-commerce solution built to meet their needs. With D2C e-commerce software that works as one with your ERP, you can ensure up-to-date product data, a seamless customer experience and extensive marketing capabilities (especially if you leverage our online marketing support):

Boast an attractive web design
Personalize your marketing strategy (and track results in Sana Commerce Insights)
Support multiple customer roles and authorization levels
Launch a fully mobile responsive web store
Offer real-time insight into inventory data

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