Grow into market needs with D2C e‑commerce

Evolve your traditional business model and embrace higher profit margins, more customer engagement and future-ready digitization with D2C e-commerce.

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Tear down the barriers between your organization and your customers with D2C e-commerce

Many suppliers’ traditional way of doing business (with their retail and wholesale partners) is now costing them revenue, keeping them at arm’s length from their own customers, and making it difficult to keep up with changing demands and increasing disruption.

Though middlemen like retailers do the critical job of getting your products in front of customers, retailers are focused on improving their own strategies for better engagement: leaving suppliers in the dark. Direct-to-consumer (D2C) e-commerce is finally changing things — and giving suppliers direct access to their customer base (for many, for the first time).

What should you look for in a D2C e-commerce solution?

Switching to D2C sales can have enormous benefits for your organization and your customers. While there are many different types of e-commerce solutions and providers on the market, you need to look for a solution that will prioritize your D2C needs accordingly.

Selling D2C requires an e-commerce solution that will:

  • Make purchasing pain-free, easy and reliable for consumers
  • Provide accurate and reliable data for both your organization and customers
  • Help you stay agile and scalable, so you can continuously grow alongside changing market needs
Total customer convenience
Total customer convenience

Offer unlimited personalization and customer-tailored experiences, plus an optimized checkout flow for a convenient, user-friendly experience that will keep customers coming back.

Reliability without a compromise
Reliability without compromise

Guarantee data accuracy and complete transparency online for a superior customer experience. Plus, enjoy easy, hassle-free order, web store and data management.

Constant evolution
Constant evolution

Offer your customers an efficient solution with a scalable consumer-facing web store, that also lowers operational costs while accelerating revenue growth and customer acquisition.

How does Sana Commerce fit your D2C needs?

We’ve uncovered the best-kept secret of agile, efficient organizations: ERP e-commerce.

With Sana Commerce’s ERP-integrated approach to e-commerce, organizations that once only embraced a B2B business model can extend the possibilities of their business. By choosing us as your D2C e-commerce partner, you get a customer-focused online revenue channel that always displays real-time ERP data, including comprehensive pricing, customer and product information.

By centralizing your approach around your Microsoft Dynamics or SAP ERP system, you can benefit from a unified commerce approach that supports your tried-and-true B2B scenario, while extending your organization into the consumer-facing sales space via consumers’ channel of choice.

Strategic supply chain partner relationships

Rather than being the eliminated middlemen, distributors and retailers can play strategic roles in D2C e-commerce.

Omnichannel experience

Complete insight into logistics

Keep customers informed: track shipments and payments in your ERP and easily share these details with customers. All you have to do is log in to your e-commerce platform.

Complete insight into logistics

D2C sales support

We offer our customers targeted support for any existing or changing business model, including expansion into direct-to-consumer (D2C) sales. This allows you to expand your reach and engage new buyers.

A man helping another man analyze data and business information on a computer

Personalized marketing capabilities

With Sana Commerce, thanks to our seamless exchange of information between your web store and ERP, your marketing team can directly manage content and create campaigns targeted to specific customer segments.

Personalized marketing

Easy-to-navigate design

Maximizing ease-of-use for your online customers is key. With our Sana Commerce, you can depend on an easy-to-navigate web store that’s personalized to your customers’ needs.

Customer experience
Omnichannel experience Complete insight into logistics A man helping another man analyze data and business information on a computer Personalized marketing Customer experience

Which monthly plan is right for you?

See how we can save you and your business time and money with our e-commerce solution.


I’d like to see pricing

What are other B2B companies saying about our solution?

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E-Commerce Manager EU - Manufacturing

Excellent out of the box features to gear up e-commerce

High functionality out-of-the-box ERP centric = low (additional) maintenance, easy to use, fast to expand from market to market.

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Marketing Manager, Education

Sana is here to help

Bi-weekly releases, I am excited about the continued improvements and the option to submit wish lists (roadmaps).

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E-Commerce Manager, Miscellaneous

Sana works great for my company and my customers

It works great for our customers. We have grown sales year over year with the help of Sana.

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Director of IT - Manufacturing

Sana Commerce is easy to configure, flexible and responsive

The Sana Administration console is excellent. It allows non-technical employees to administer and modify portions of the website without requiring them to have any web development or coding experience

Gerard W.
Gerard W.
Financial & Operational Director

We now have orders from customers we previously had no contact with.

No more manual order intake and processing. Stock availability, customer-specific pricing, volume discounts, etc. are all administered in NAV and work great in the web store.

Sibille H.
Sibille H.
Project Manager

Sana Commerce really boosts your online sales.

The pricing for the performance is excellent. Of all the e-commerce solutions we looked at, Sana Commerce was the best in pricing, performance and connection to our ERP.

Andres R.
Andres R.
Chief Information Officer

High level of integration with our ERP.

I like the ability to implement on MS Dynamics Ax, you don’t need to customize a lot in the ERP because Sana includes a high level of integration with MS Dynamics AX. And it is to easy to include the discount policies of each customer and other information from the ERP.

Marco S.
Marco S.
Head of IT Services

We now have a webshop implemented in a very short amount of time.

The webshop works and we don’t need a whole team in Austria to keep it alive. It just works and we can focus on development and new things. Pros: Standard integration Dynamics AX and Perfion. Fits in our IT Strategy. Very professional people on the Sana team. Fast implementation, no surprises.

Madelyne Velasco Mite
Madelyne Velasco Mite
Technology Manager

Best e-commerce I found that integrates with SAP.

It connects perfectly with our ERP and makes our internal processes so easy. We don’t have to worry about updating the inventory info or stuff like that. The integration is smooth and it also notifies admins when you have an issue with a customer or internal Sana task.

Tracy L
Tracy L
Director, Digital Development

The in site editor is great! Overall we've been very happy with Sana.

The platform’s ease of use, integration with our NAV ERP, and the consistency\uptime. We rarely have issues and if we do we get immediate notifications that are generally telling us something’s wrong on our end with our ERP or connectivity.

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Claude L.

We can now offer solid e-commerce capabilities to our B2B customers.

It allows a flawless flow of information between the front-end and the ERP. It removes the most significant pain of any e-commerce platform; truth of data. Customer comments have been terrific so far.

Filip D.
Filip D.
Sales & Communication Assistant

We were able to set up and run a large store in a short time.

The CMS is easy enough for beginners but is also open enough for advanced users to program. The attention to detail when it comes to SEO and minimal setup is a big plus.

Sana Commerce Cloud: Your D2C e-commerce solution

Your customers depend on you for a reliable e-commerce solution built to meet their needs. With D2C e-commerce software that works as one with your ERP, you can ensure up-to-date product data, a seamless customer experience and extensive marketing capabilities (especially if you leverage our online marketing support):

  • Boast an attractive web design
  • Personalize your marketing strategy (and track results in Sana Commerce Insights)
  • Support multiple customer roles and authorization levels
  • Launch a fully mobile responsive web store
  • Offer real-time insight into inventory data
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