Sana Commerce: A direct-to-consumer e-commerce solution built for your ERP

Evolve your business model and embrace higher profit margins, more customer engagement, and future-ready digitization.

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Tear down the barriers between your organization and your customers with D2C e-commerce

Many B2B suppliers’ traditional way of doing business (with their retail and wholesale partners) is now costing them revenue, keeping them at arm’s length from their own customers, and making it difficult to keep up with changing demands and increasing disruption.

Though middlemen like retailers do the critical job of getting your products in front of customers, retailers are focused on improving their own strategies for better engagement: leaving suppliers in the dark. Direct-to-consumer e-commerce is finally changing things, and giving suppliers direct access to their customer base (for many, for the first time).

What about the impact on your wholesale and retail partners?

While selling D2C requires your organization to take on wholesalers’ or retailers’ responsibilities, as well as your original responsibilities, it comes with a big payoff:

  • Lots more efficiency,
  • More control over your brand,
  • Unlimited access to customers (and customer data insights)
  • And an opportunity to boost agility.

Worried about how this will impact relations with your partners? You may not need to be. Here’s why:

  • All distribution partners benefit from better informed customers
  • Over 50% of manufacturers selling D2C see a positive impact on brand awareness, sales, and lead generation for themselves and their partners.

Read our Supply Chain and E-Commerce Essentials Guide

Our ERP-integrated approach to D2C e-commerce unlocks:

  • Total customer convenience: Offer limitless personalization and customer-tailored experiences, plus a B2B-optimized checkout flow: for a convenient and user-friendly experience your customers will come back for time and time again.
  • Reliability without compromise: Guaranteed data accuracy and complete transparency online, for a superior customer experience. And enjoy hassle-free order, web store, and data management.
  • Constant evolution: An efficient solution that offers a scalable consumer-facing web store, lowers operational costs, and accelerates revenue growth and customer acquisition.

Explore Sana Commerce Cloud

Here's what our customers and partners have to say:

Direct-to-consumer commerce has been enhanced by the explosion of the internet [because] e-commerce provides a more convenient and frictionless buying experience. Organizations that succeed in direct-to-consumer strategies will continue to use technology to differentiate themselves in the digital marketplace.
Peter Edlund | Chief Solutions Evangelist at DiCentral
We have two separate web stores [integrated with] Microsoft Dynamics NAV. Consumers can easily order food in the B2C environment, and there is a separate [B2B] portal for retailers' orders. This allows Kippie to tailor the portal to each segment’s different needs.
Sanne Hofman | Responsible for E-Commerce at Kippie
An important aspect of the Sana Commerce platform that we take advantage of is the ability to customize what is displayed per customer segment. [With Sana, we are] able to support a [consumer facing scenario] and a B2B scenario, [including] providing content experiences that are targeted to our audiences.
Chris Rooney | Business Analyst for E-Commerce at Century Martial Arts
10x
faster page load speed
25-30%
B2C business growth
90-day
implementation

How Sana Commerce fits direct-to-consumer e-commerce needs

Unmatched flexibility and customer-centricity

Finally, we’ve uncovered the best-kept secret of agile, efficient organizations: ERP e-commerce.

With Sana Commerce’s ERP-integrated approach to e-commerce, organizations that once only embraced a B2B business model can extend the possibilities of their business. By choosing us as your D2C e-commerce partner, you get a customer-focused online revenue channel that always displays real-time ERP data, including comprehensive pricing, customer, and product information. By centralizing your approach around your Dynamics or SAP ERP system, you can benefit from a unified commerce approach that supports your tried-and-true B2B scenario, while extending your organization into the consumer-facing sales space via consumers’ channel of choice.

Avoid complex technical infrastructure, improve order management and logistics, and more with Sana Commerce:

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Strategic supply chain partner relationships

Rather than being the eliminated middlemen, distributors and retailers can play strategic roles in D2C e-commerce.

Goal icon

Improved customer-centricity

Take control of your customer relationships to build brand, build trust, and leverage customer insights.

Reduce your time-to-market

More agility and future-readiness

Invest in a strategy that will leave you better prepared to evolve alongside change.

Resources picked for you

View all resources
Supply chain management in e-commerce: Enabling B2B online revenue acceleration
Blog

Supply chain management in e-commerce: Enabling B2B online revenue acceleration

Read the blog
Changing business models: The shift to B2B2C and D2C sales
Whitepaper

Changing business models: The shift to B2B2C and D2C sales

Get the guide
The business benefits of integrated e-commerce
Factsheet

The business benefits of integrated e-commerce

Get the guide

Want to understand how Sana can meet your organization’s needs?

Get a live demo to visualize how we compare to other direct-to-consumer e-commerce solutions.

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