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Distribution Manufacturing Wholesale Retail
E-commerce for Microsoft Dynamics
E-commerce for SAP
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Evolve your business model and embrace higher profit margins, more customer engagement, and future-ready digitization.
Many B2B suppliers’ traditional way of doing business (with their retail and wholesale partners) is now costing them revenue, keeping them at arm’s length from their own customers, and making it difficult to keep up with changing demands and increasing disruption.
Though middlemen like retailers do the critical job of getting your products in front of customers, retailers are focused on improving their own strategies for better engagement: leaving suppliers in the dark. Direct-to-consumer e-commerce is finally changing things, and giving suppliers direct access to their customer base (for many, for the first time).
While selling D2C requires your organization to take on wholesalers’ or retailers’ responsibilities, as well as your original responsibilities, it comes with a big payoff:
Worried about how this will impact relations with your partners? You may not need to be. Here’s why:
Read our Supply Chain and E-Commerce Essentials Guide
How Sana Commerce fits direct-to-consumer e-commerce needs
Finally, we’ve uncovered the best-kept secret of agile, efficient organizations: ERP e-commerce.
With Sana Commerce’s ERP-integrated approach to e-commerce, organizations that once only embraced a B2B business model can extend the possibilities of their business. By choosing us as your D2C e-commerce partner, you get a customer-focused online revenue channel that always displays real-time ERP data, including comprehensive pricing, customer, and product information. By centralizing your approach around your Dynamics or SAP ERP system, you can benefit from a unified commerce approach that supports your tried-and-true B2B scenario, while extending your organization into the consumer-facing sales space via consumers’ channel of choice.
Avoid complex technical infrastructure, improve order management and logistics, and more with Sana Commerce:
Rather than being the eliminated middlemen, distributors and retailers can play strategic roles in D2C e-commerce.
Take control of your customer relationships to build brand, build trust, and leverage customer insights.
Invest in a strategy that will leave you better prepared to evolve alongside change.
Supply chain management in e-commerce: Enabling B2B online revenue acceleration
Changing business models: The shift to B2B2C and D2C sales
The business benefits of integrated e-commerce
Get a live demo to visualize how we compare to other direct-to-consumer e-commerce solutions.