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About Sana Commerce, ERP-integrated e-commerce, SAP e-commerce
Investing in an SAP ERP is a sizable but worthwhile expenditure for your business. Extending that investment to make it work for (and improve) your e-commerce experience is a no-brainer, especially when you can count on SAP e-commerce to provide a centralized data hub for your business and for your web store.
Your SAP ERP system is extremely complex. Depending on your industry, it could be where you manage business-critical logic and data concerning, ordering processes, accounting, supply chain management, procurement management, supply relationship management and more. There is a lot of data and logic stored there that you need to use if you want your web store to accurately reflect all your commercial processes (which is why SAP-integrated e-commerce is a foolproof solution for many businesses).
How do you make large amounts of data from your ERP available in your web store, without sacrificing its look and feel or the performance?
Let’s talk about why integration is key to doing so (or, to jump right to an overview of Sana Commerce’s SAP ERP integration capabilities, use the links below)
Truly integrated web store solutions for SAP puts your ERP at the center of your e-commerce strategy. Let’s use Sana as an example to explain how and why this integration works (or, check out our infographic to visualize exactly how ERP data translates to web store functionality).
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See how this compares to the myriad connections needed to set up an interfaced solution, like Shopify, or learn why a lack of implementation and maintenance headaches strengthen this approach against Magento.
The advantages of integrated SAP e-commerce solutions over interfaced software are clear. But how does this ERP-driven approach to online sales actually affect your business? There are many benefits of integration, but in our experience, they can be divided into six categories — three of which we’ll discuss now.
If you’re interested in exploring all the benefits, you can download a free copy of our white paper on the benefits of integration. If a summary is enough, read on.
SAP e-commerce software uses the product data stored in your ERP to provide the fastest path to the items your clients need.
What this means in practice is that your clients are able to find the exact items they need without having to call your sales department for assistance. They can place orders whenever they want, without having to rely on the availability of your sales staff — who in turn spend less time answering straightforward questions and more time on more in-depth talks with clients.
One of the strengths of an ERP system like SAP is that it lets you register complex pricing rules that take many different variables into account. We make the most of this.
SAP e-commerce solutions use the processing power of your ERP system to ensure that the pricing displayed in your web store is always accurate, without having to maintain complex business logic in two locations. This means that you can rest assured your clients will always see the right price, whether you’re offering tier pricing, discounts triggered by order value, or even customer-specific pricing.
The real-time exchange of information between SAP and the web store means that clients have immediate insight into product data saved in your ERP, and can place orders themselves, whenever they want.
But because there’s still always room for human error, Sana Commerce lets clients quickly edit orders that haven’t been processed yet directly in the web store. So even orders placed outside office hours can be fixed without having to hope that a sales representative happens to be available.
Plus, at the end of the day, streamlined online order processing means spending less time keying orders into SAP. Who wouldn’t want that?
Curious to see how your business can benefit from integrated e-commerce for SAP ERPs? According to a recent survey of Sana customers, we found that on average, an ERP-integrated web store with Sana boosts e-commerce conversion rates by 21% and online revenue by 8%. Download the key findings from our survey here.
Alternatively, read our product factsheets for specific, in-depth insights on Sana’s integration with SAP ECC, with SAP Business One, and SAP S/4HANA.
The Forrester Wave™: B2B Commerce Suites, Q2 2020
Say hello to our new branding: Sana Commerce’s new look
Sana Commerce Cited As a Strong Performer by Independent Research Firm
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