Web Stores for B2B and B2C Companies
There are plenty of differences between B2B e-commerce and B2C e-commerce, but both are an essential part of meeting changing client demands. For instance, great web store lets you create an excellent omnichannel experience for your buyers by integrating your web store with your ERP system.
Reaching Consumers and Professional Buyers Online
There is one certainty in your ever-changing digital world: e-commerce is no longer optional.
Whether you sell to consumers and professional buyers or focus only on B2B sales: it is essential that you offer your clients an online sales portal.
Sana’s integrated web store takes information straight from your ERP to fuel your online sales. Launching a B2B web store integrated with your ERP allows you to fulfill all your professional clients’ demands: customer-specific pricing, preferred payment methods, specific roles for different employees, even custom catalogs. It also gives consumers the kind of personalized, interactive buying experience they’re looking for.
But you don’t need to limit yourself to a web store for B2B. If you offer a product that consumers might want to purchase from you directly, you can reach both B2B and B2C buyers online. A web store for B2B and B2C lets you sell items such as automotive parts, home furnishings and apparel to consumers and professional buyers alike.
We’re going to see tremendous improvements to our order-to-cash process, simply because of the Sana platform.
– aden + anais
Struggling to Choose a B2B or B2C Web Store?
Don’t settle for good enough. We outline the hard questions you need to be asking yourself so you can make the best e-commerce choices for your business.
The Ultimate E-Commerce Platform
Whether you’re targeting professional buyers, consumers, or both, a Sana web store for B2B and B2C will boost sales, streamline processes and see your business safely to the future.