With its new web store, Rauch Import has doubled its online sales.
web store setup
Rauch Import has always tried to meet the ever-changing needs of their customers. The company already had an online sales portal, however, its possibilities were limited and it was fast becoming outdated in the face of changing client wishes and needs. Rauch Import’s old e-commerce solution did not fully incorporate pricing algorithms, for instance. The same was also true for real-time inventory availability, pricing, special projects and shipping fees.
Every minor upgrade to the web store added to the costs, so finding a new e-commerce solution became imperative. Rauch Import set two important goals for their new online sales environment. First of all, the transition to the new web store had to be as fast and as easy as possible. Secondly, the new online environment had to provide added value for clients.
Having identified a number of growth opportunities and riding on the wave of its European success, Sana opened its office in the United States in 2009. aden + anais™ was one of Sana Commerce’s first U.S. partners.Florian Rindberger | Head of IT at Rauch Import
Truly integrated e-commerce solutions for B2B can be hard to find. For Rauch Import, the fact that Sana’s e-commerce solution is integrated in Microsoft Dynamics AX was crucial in the decision-making process. Because Sana’s integrated web store uses all the data directly from the ERP system, correct information such as product availability, customer-specific pricing and transportation fees is available in real time. The complete web store was set up in 7 days.
The complete web store was set up in 7 days.Florian Rindberger | Head of IT at Rauch Import
Thanks to its Sana Commerce web store, Rauch Import benefited from the following results:
Rauch Import has doubled their online sales with Sana Commerce.Florian Rindberger | Head of IT at Rauch Import
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