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Signature Floors
5 to 150
increase in weekly orders
80%
of customers now order online
Decrease
in customer calls and order errors
The challenge
Signature Floors’ first e-commerce platform was integrated into its then 2008/09 version of Microsoft Dynamics NAV ERP system. However, the e-commerce site was slow, and customers refused to use it.
When Signature Floors upgraded its Microsoft Dynamics NAV ERP to the newest version, it decided to not continue with its e-commerce platform. But after shutting off its web store, Signature Floors received many complaints from customers who wanted to place orders online. Therefore, the company began a search for the best-fit e-commerce platform.
Our last e-commerce platform was integrated into our ERP, but it wasn’t streamlined enough, and customers were screaming out for a better web store. […] We considered building a web store from the bottom up. But we soon realized we needed a partner who had done this before and who knew e-commerce. That’s why we chose Sana Commerce.
Stephan Pace | National Operations Manager at Signature Floors
The solution
Alongside its digital partner Microchannel, Signature Floors chose Sana Commerce because of its experience with Microsoft Dynamics NAV and its understanding of B2B. The company had altered its ERP system to fit its business needs, so naturally, the Sana out-of-the-box e-commerce platform had to be customized to fit its modified ERP — something which could be done with Sana Commerce.
“Once we had done all the testing on the web store, everything just worked seamlessly, and the site was never down once. We wanted a web store that you don’t need instructions or manuals to use. People can log on and order. We achieved that with Sana,” says Pace.
Now 80% of our customers order online instead of calling us, and, according to the feedback we’ve received, we are now among the top websites in the flooring industry.
The results
Thanks to its Sana Commerce web store, Signature Floors benefited from the following results:
“We’re now able to put specials and discounts on the web store before we used to spend a lot of time sending out emails with discounts. And people don’t read emails anymore, having it online is much more efficient”
— Stephan Pace | National Operations Manager at Signature Floors
Signature Floors shared a final piece of advice for other businesses who are also searching for an e-commerce solution. “Make sure you partner with a company that has a proven track record of already integrating with your ERP system and has experience with the B2B market”, says Pace.
We involved our customers in the project and they came back to us with feedback on what functionalities they wanted in a web store. We considered all that when building our e-commerce platform.
Signature Floors has managed to get 80% of its customers to order online. Discover its story.
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