How to: Sell food online | Sell drinks online
Leverage your Dynamics or SAP ERP to sell food and drinks online, while optimizing logistics processes and overcoming regulatory constraints.
Your customers want to buy online. Here’s how you deliver
In the age of digital, B2B and B2C customers alike want to make purchases online. Today, not only does this demand include food and beverages, but is largely led by consumers’ and professional buyers’ desire to purchase food and beverages online.
Our 2019-2020 trend report reveals:
41% of B2B buyers in the industry currently want to make 90% or more of their food and drink purchases online.
Globally, online purchases will make up 15-25% of all food and beverage sales by 2025: 10x more than in 2016.
As early as 2017, 64% of successful companies within the food and beverage industry had an e-commerce
strategy in place.
With few beverage companies successfully able to sell drinks online, there is nearly $4 billion at risk each year due to lost opportunities for online alcoholic beverage sales.
3 Ways ERP integration with Sana makes e-commerce
easier
Minimize Order Processing Mistakes
With such a short time to market, every order processing error is one too many. ERP-integrated sales portals automatically process online orders – no room for human error.
Master Recurring
Orders
A sales portal for the food and beverage industry saves you time and boosts your clients’ efficiency. Create order templates for recurring orders, and even offer predictive ordering.
Integrated Packaging Management
When clients place orders, the sales portal displays the packaging information from your ERP system, including the price. The best way to avoid surprising them with unexpected fees.
“The fact that Sana is specifically built to integrate with Dynamics NAV and that all of the data is available in real time are huge benefits. We do not have to worry about file transfers or data synchronization issues.”
– Victor Diercksen | IT System Manager at Talking Rain
Still not sure how to sell food online? Looking to sell drinks online instead? Let us help.
Thanks to our tight, real-time ERP integration, every Sana web store provides only the most accurate and up-to-date information — exactly what you need to sell perishable goods.
Putting your Dynamics or SAP ERP at the center of your e-commerce strategy also means expedited fulfillment processes, a faster time to market, and fewer logistical and regulatory hurdles.
For Sana customer, Talking Rain, investing in a Sana web store even resulted in a 14-month return on investment — and the ability to migrate over half of their offline sales to their B2B web store.
Interesting Resources
Trend Report
Digital Transformation in the Food and Beverage Industry 2018-2019
Learn more about the digital trends changing the food and beverage industry as we know it and turn your digital transformation obstacles into opportunities
Success Story
How Pelican Rouge Lets Clients Place Orders Around the Clock
Only being able to place orders by phone during office hours wasn’t ideal for sales or service. Sana helped with an integrated e-commerce solution.
White Paper
Efficiency Guaranteed in the Food and Beverage Industry
E-Commerce is taking off in a lot of industries, and the number of organizations offering products online is growing fast. But why is the Food & Beverage industry trailing behind?
