E‑commerce resources

The ripple effect of misaligned B2B e-commerce

A misaligned B2B e-commerce solution can eat away at budgets and strain labor. See how IT leaders view this challenge in the new report.

Millennial and Gen Z habits are changing how businesses procure supplies

90% of B2B buyers are turning to online channels as their primary method of identifying suppliers. Find out more in this article by International Policy Digest featuring Sana Commerce's CEO, Michiel Schipperus.

Is e-commerce failing B2B buyers? 5-step guide to create a winning CX

Is your e-commerce site failing B2B buyers? Latest research shows that 94% of buyers are unhappy with their B2B e-commerce experience. Get the report to learn what they're looking for.

New rules for B2B buying: How to optimize your B2B e-commerce strategy in 2022

COVID-19 has restructured the way B2B organizations buy. Have you adjusted the way you sell? Learn the new rules for B2B selling in 2022.

B2B buyer behavior explained: Online, offline or omnichannel?

2022 B2B Buyer Report finds web stores are failing buyers

2022 B2B Buyer Report: The power of buying relationships

Understand consumer insights in marketing to drive a metric-based strategy

Learn how can you use consumer insights in marketing to create a better metric-based strategy that allows you to drill down into details.

A guide for the transition from brick-and-mortar to online

CX vs. UX: What is the difference between customer experience and user experience?

Although CX and UX are different, they play similar roles in ensuring customer retention and satisfaction. Learn how to target CX and UX.

A Path for Manufacturing Advancement

Learn how other manufacturers have found success online and with e-commerce in a post-COVID world in this free whitepaper.

How a multimillion B2B enterprise launched a new GTM strategy amid disruption

Watch this 40 minute video on how a multimillion B2B enterprise launched a new GTM strategy amid disruption

How to sell wholesale

Learn what makes a wholesale business successful. Wholesalers need to: Set competitive prices, conduct market research, and develop their online and digital strategy. Learn how to in this blog guide.

5 ways to master the digital customer journey for manufacturers

Discover 5 ways you can optimize your customers' digital journey to ultimately improve the b2b buying experience online.

Supply chain management in e-commerce: Enabling B2B online revenue acceleration

Learn why supply chain management in e-commerce presents an opportunity to expand your revenue channels, lower costs and drive more business online.