Whether you’ve already gotten started with e-commerce or just started looking into it, you already know: doing e-commerce well can be hard.
But we know that it doesn’t have to be. If your company has an ERP system like Microsoft Dynamics or SAP, then happier clients, smarter sales and a better business partnership with your customers are within reach.
No matter how you sell, there’s one constant: it’s all about the client. After all, if they’re not happy with your products and services, then they won’t remain a client for long.
If you set up a web store integrated with your ERP system, you’re not just helping your sales department – you’re helping your clients as well. After all, you’re making their lives a lot easier. They are able to place orders whenever they want, from wherever they want (as long as they have an internet connection, of course). That’s the kind of service that will keep them coming back.
This approach has proven successful for Labelmaster , one of our clients. When Labelmaster first started selling online over ten years ago, the company did so to meet the demands of its customers. And thanks to its current setup of Microsoft Dynamics NAV and Sana Commerce, Labelmaster is able to keep up with customer expectations and remain a valued partner for its clients.
“Our customers have very high expectations with respect to their e-commerce experience. It was critical that we found a platform that gave us the functionality and flexibility to escort them through their journey of engage, learn, find, select and buy.”
Robert Finn, VP of Marketing at Labelmaster
As we already mentioned, joining the e-commerce movement can be a huge help to your sales department. An integrated web store doesn’t just cut down on the number of incoming calls – it automates a lot of administrative processes, too.
Sana Commerce is a truly integrated e-commerce solution. This means that it communicates directly with your ERP system, without having to go through complex interfaces, or needing to replicate business logic and data. All changes made in your ERP system are immediately visible in your web store, and all web store orders are sent straight to your ERP system. No human intervention required.
Of course all this sounds good. But it can also sound intimidating. What if you don’t have an in-house IT department to take care of the technical setup? Then you’re in the same situation as a client of ours.
FACE was looking for e-commerce software that was easy to understand and didn’t require any programming knowledge. The company found that in Sana Commerce. While FACE didn’t have the usual required human resources to implement a functioning web store, Sana’s user-friendliness makes it easy to manage the online sales channel.
“The great thing about Sana Commerce is that its tools are easy for beginners, but also provide enough depth for advanced users.”
Filip de Clerck, Sales and Communication and FACE
This might not seem like a logical result joining our e-commerce movement. After all, how can a web store make you a better business partner for your clients?
An integrated online sales portal is more than just a way for your clients to efficiently buy your products, and for you to efficiently process orders. Yes, it enables transactions.
But it also makes it easy to share knowledge.
Your ERP-integrated web store lets you clients see the latest and most accurate product information, straight from SAP or Microsoft Dynamics. This makes it easier than ever for them to make informed purchasing decisions. And that’s not all: you can grant your clients access to their entire order history. By giving your clients all the information they could possibly need, you move from supplier to business partner, empowering your clients and helping them do the best possible business.
Providing this kind of service for its clients was a high priority for Royal Brinkman. This family company has always highly valued its customers, which it was able to engage with its Sana Commerce web store.
“A personalized environment was top of our list. With ‘My Royal Brinkman,’ customers can now access historical and personal information, such as order histories and customer-specific pricing, payment and shipment methods.”
Rob Helderman, E-Commerce Manager at Royal Brinkman