The Secret to Successful E-Commerce: Evolution
Having an exceptional online buying experience is a moving target. As customers and markets change, businesses must adapt and evolve their e-commerce offerings to remain competitive.
Making E-Commerce the Foundation for Success
Businesses are beginning to understand that having a web store is only the first step in achieving digital success. With 87% of organizations now putting e-commerce at the center of their digital transformation, it’s becoming clear that they can no longer support such lofty goals on an unsteady foundation.
Treating your e-commerce strategy like a constant work-in-progress is the only sustainable approach to digitization:
Understanding E-Commerce Maturity
Though organizations are aware that today’s web stores largely aren’t meeting expectations, most are encountering obstacles on the road to a more sophisticated e-commerce experience.
Only 20% are succeeding in their attempts to offer the hyper-personalized, robust web stores customers want. Another 38% are so focused on sales goals that they’re failing to aim higher when it comes to what their e-commerce strategies can do for their business.
If you want to think bigger and do more with your e-commerce strategy, think ERP integration.
E-Commerce for Your Audience
Despite the remaining differences between B2B and B2C, the key to providing an excellent buying experience for both consumers and professional buyers is the same: consistent and data-driven improvements over time.
“E-commerce is in a state of evolution: one that may bring a revolutionary result. While organizations are not yet at the forefront of e-commerce development, they are actively working to improve their offerings.”
– Digital Transformation and B2B E-Commerce Report 2018-19
E-Commerce’s Advantages Are Within Reach
Sana Commerce can take your online sales to new heights — without you having to endure an arduous climb. What does this mean?
Happier clients. Smarter sales. Stronger partnerships.
It doesn’t matter if you’re a construction material wholesaler or a fashion and apparel retailer. Our web stores your e-commerce experience to the next level, and make life easier for you and your clients.
Why Sana Commerce?
Sana’s unique approach to e-commerce leverages the power of your ERP, allowing your customers to:
- Place orders 24/7 from any device
- Get the same price online and offline
- Always see the latest product information
- Access complete order history — online and offline
- Streamline order returns
And these are just a few of the 44 features Sana Commerce web stores offer.
What You Should Consider When Choosing an E-commerce Software
Choosing an e-commerce software is no simple task. To help you choose the e-commerce solution that is right to your business we put together a list of the most important factors to consider in choosing the best online sales platform for your business.