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  • 3 pillars of a successful e-commerce strategy

    This post was last updated in July 2019. It’s no longer a question of whether businesses should add a web store to their offering, but how. The short answer is a solid e-commerce strategy. In 2017, we commissioned Sapio Research to conduct a survey of over 300 businesses around the…

  • Sana Cited in Forrester Wave™

    We are proud to announce that Sana has been cited in The Forrester Wave™: B2B Commerce Suites For Midsize Organizations, Q3 2017. Sana is Making Waves Forrester Wave™ reports are an excellent tool for getting a neutral, transparent and smart overview of the best options in a market space. Today,…

  • Construction industry trend report: Beyond digital transformation

    White paper: Construction Industry Trend Report Get the report to find out how digital transformation can help your online business remain relevant, dodge disruption and improve your business relationship with buyers. Thank you!   You will receive an email shortly with the report. What does the future hold for construction…

  • Why work in e-commerce? Our CPO explains

    It doesn’t matter whether you’re a recent graduate or a seasoned professional looking for an exciting new job: the e-commerce industry has a lot to offer. Arno Ham, Chief Product Officer (CPO) at Sana Commerce, explains why working in e-commerce was the perfect fit for him. Can you tell us…

  • Out of stock: Now what? 3.5 B2B web store usability tips

    Out-of-stock products: they’re unpleasant but unavoidable for e-commerce professionals. It’s never easy to have to say no to a client, whether it’s in person or through your online sales portal. Luckily there’s plenty you can do to make sure your web store visitors still have a great online buying experience,…

  • The consumerization of online B2B sales

    It’s 2017: that means that we’re just three years away from 2020, the year Forrester Research predicted that business-to-business (B2B) e-commerce sales would top $1.1 trillion. Strong revenue growth isn’t the only thing that’s changing for online professional sales, though. If you’re currently or planning to sell to professional buyers…

  • The automotive industry’s digital revolution

    The automotive industry is changing. Emerging markets are developing and new technologies are being created at an exponential rate. As a digital life becomes the norm, consumers and professional buyers alike are increasingly turning to online sources in their quest to make informed purchasing decisions. When it comes to the…

  • Letting clients buy craft beer online: Challenges and opportunities for brewers

    Post last updated: July 2019 In the U.S. there are thousands of artisanal breweries, and craft beer accounts for 12% of total American beer sales. With the ever-growing popularity of web stores, the combination of flavorful beer and e-commerce seems like a match made in heaven. So why aren’t more…

  • Open, closed and hybrid source software: Here’s the difference

    The ERP system is the heart of the organization and contains a wealth of confidential company information. Are you considering a B2B online shop that will integrate with your ERP system? Then it is important that it is secure. Because of the large volume of data, it contains, your online…

  • Myths of e-commerce (and how to get past them)

    As a CEO with a passion for B2B e-commerce, I speak to many wholesale, distribution and manufacturing businesses about it. When I ask what’s preventing these businesses from selling online, they usually come up with reasons based on myths rather than facts. I wanted to debunk some of the most…