
E‑commerce resources
Discover the latest trends in e-commerce, get expert advice and learn more about Sana Commerce in our blog posts, videos, reports, and other free resources.

The ripple effect of misaligned B2B e-commerce
A misaligned B2B e-commerce solution can eat away at budgets and strain labor. See how IT leaders view this challenge in the new report.

Multichannel e-commerce vs. Omnichannel e-commerce: What's the difference?
An omnichannel approach, one that creates a seamless customer experience across channels, may be the most effective, as it creates a unified shopping experience.

The four types of scaling in e-commerce and how to scale your B2B business with Sana Commerce Cloud
Business growth happens in a variety of ways. Read on to see how Sana Commerce Cloud scales B2B processes with automated e-commerce.

Millennial and Gen Z habits are changing how businesses procure supplies
90% of B2B buyers are turning to online channels as their primary method of identifying suppliers. Find out more in this article by International Policy Digest featuring Sana Commerce's CEO, Michiel Schipperus.

5 B2B e-commerce marketing strategies to drive conversions
Increase your web store traffic, maintain customer loyalty and drive conversions with these 5 effective B2B e-commerce marketing strategies.

Business process automation at work: 3 success stories
Business process automation is now the norm for organizations looking to streamline operations and sustain growth.

E-commerce SEO - Getting Buyers to Your Site Using Search
Watch this 45-minute on-demand webinar to discover whether international e-commerce is the right next step for you.

How to make your e-commerce project successful
Watch this 30-minute on-demand webinar to understand how to look at analytics and turn it into a business strategy.

B2B e-commerce analytics: Turning data into strategies
This B2B session focuses on e-commerce Analytics, where we’ll share the technical steps you can take, growth hacking your approach, and how to make better data-driven decisions.

B2B E-Commerce Connect: The Offer You Can't Refuse
Watch this 45-minute on-demand webinar to discover whether international e-commerce is the right next step for you.

What is business to employee (B2E) and how can it impact e-commerce?
Learn the basics of B2E, its importance in e-commerce and real-life examples and use cases for you to follow.

ERP integration guide: Everything you need to know about integrating your ERP
What is ERP integration? How do the different types of integration work? What systems can you connect to your ERP? Get practical tips in this in-depth guide.

4 steps to convince your internal stakeholders about e-commerce: PPT template
Convince your boss, colleagues and stakeholders of e-commerce. This template is perfect for anyone who is currently involved in or looking to start an e-commerce project.

What is the role of customer relationship management (CRM) in e-commerce?
Get a side-by-side comparison of e-commerce CRM and traditional CRM, and learn the importance and impact of e-commerce CRM. [+7-Step Guide]

What is 'FOMO buying'?
In this article hear from experts, including Michiel Schipperus, CEO of Sana Commerce, as they explain how consumer opportunism affects supply chains.