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Copagro is distribution market leader in the Benelux and wants to stay ahead of competitors. The Benelux paint industry is quite traditional with slow growth. The prices in the industry are constantly under pressure. That’s why Copagro doesn’t want to be seen as the cheapest option, but it stands out by providing its customers with outstanding service. Copagro is an innovator in its industry and 4 years ago, the company began its digital transformation. Copagro sees digitization is a crucial element to its digitization.
Copagro has defined the following 3 phases in their digital transformation:
Learn more about the D2C business model
We chose Sana Commerce because of its seamless integration with Microsoft Dynamics Navision. Having ERP-integrated e-commerce made launching our web store with all the business logic stored in our ERP, quick and easy.
Gaétan le Fevre | Managing Director at Copagro
Copagro was searching an e-commerce solution that would seamlessly integrate with its Microsoft Navision ERP. Sana Commerce was the perfect provider for the type of solution they were after.
Integrating its Navision ERP with Sana Commerce gave Copagro the ability to:
Our customers are highly satisfied with the new web store. According to them, the new web store is user-friendly and provides them with comprehensive product information. And, most importantly, the web store displays product availability in real-time.
David De Waegeneer | Sales & Marketing Director at Copagro
Copagro is happy with the implementation and launch of its Sana web store. The web store is currently delivering the following benefits:
Copagro is happy with its new web store. Ann Mettepenningen, Copagro’s Financial & HR Director, gave an important tip for other companies orienting themselves on e-commerce projects: preparation is crucial to the project’s success.
The company’s needs and processes should be thoroughly analyzed before starting an e-commerce project. With the help of a dedicated team, the project will then be a success. Data management and having a good and reliable partner are important to your project’s success.
Ann Mettepenningen | Financial & HR Director at Copagro
This isn’t the end of its digital transformation. In fact, Copagro is on a mission to become the digital leader in the paint industry. Currently, only 25% of wholesale orders are processed digitally, but Copagro’s goal is to double this percentage. The company hopes to accomplish this by using B2C sales and further expanding its marketing activities.
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