Their new web store integrated with Microsoft Dynamics NAV helped HydroGarden boost online sales.
Increasing revenue through international trade is a very real opportunity for us.
David McFall | IT Manager at HydroGarden
Customer profile: HydroGarden
HydroGarden has been a leading UK hydroponic wholesaler, manufacturer and distributor since 1996. The company focuses exclusively on B2B, supplying products and services to commercial clients.
HydroGarden already had a web store, but it wasn’t performing as well as it could, with orders taking up to 30 minutes to process. The company was ready for a solution that would provide more efficiency, not to mention a better customer experience.
When they switched to Microsoft Dynamics NAV, HydroGarden started looking for an e-commerce solution that could integrate seamlessly with their new ERP system. When they were introduced to Sana Commerce, it was clear it would fit the bill.
HydroGarden’s new Sana web store has helped them significantly increase both their online order values (58%) as well as order volumes (31%) in just one year. Not only that, but the sales team now has more time for new business.